If you’re developing a new website or rejuvenating an old one, making certain changes to your website copy can boost SEO, readability, and engagement.
Circlewood Creative specializes in crafting highly effective, engaging, professional and optimized website copy for businesses. With our help, we can improve your website’s performance and get closer to achieving your business’s goals.
Highly readable content
The copy on your brand’s website must be highly readable. Readability helps retain a reader’s attention and improves your website’s appearance in search engine results.
People have short attention spans when searching for something online. It’s unlikely that many web visitors will try to wade through overly complicated, vague, or lengthy writing. Your website copy must be clear, concise, and easy to understand. Use shorter sentences and words with fewer syllables. For example, using a word like “went” instead of “progressed” will achieve a higher readability score. The writing should also be engaging and captivating while providing value to a broad audience.
Readability is crucial for search engines, too. SEO (search engine optimization) determines how well your website performs on search engines, i.e., whether your website appears in customer searches. Search engine bots crawl or “read” website pages to categorize them based on quality and relevancy to match search terms. Straightforward language ranks higher than complex and wordy content.
How can you check your readability? There are tools available, including online tools and web plugins, that can help you grade and improve your website copy’s readability. Read more about these readability checkers.
Engaging headings and subheadings
Headings and subheadings play several important roles on your website. They should be engaging, optimized, and organized logically.
Firstly, they provide vital structure on web pages, helping audiences (and search engines) navigate the page easily. When users quickly scan content for what they need, they’ll see those sub-headings first. Plus, they make the content easier to read and understand. The headings should be short and sweet so readers know what they’re about to find.
Secondly, headings and subheadings help search engine bots make sense of your website. Search engines look at the headings to learn about the page or article, so headings are a great place to add keywords! Reference your keywords in a few of your headings and subheadings, but avoid keyword stuffing.
Organized navigational text
Without easy and effective navigational text, your website quickly becomes a nightmare for visitors. Readers want to find what they’re looking for quickly and without hassle. Website navigation aims to get visitors to where they want to go in as few steps as possible.
Website navigation should be simple, visible, and organized. Ensure that the menu is not cluttered or overly complex. Consider a drop-down menu if you have numerous links rather than crowding the menu bar with options. Use shorter, straightforward menu titles so visitors can quickly find what they need.
You can have an additional menu in the website footer. A good practice is to include links to the most important pages in the footer. However, some websites opt to use a more in-depth menu.
Calls to Action (CTA)
Website CTA’s drive visitors towards a specific page or action. There are many different types of CTA that you can use on your business’s website to help you achieve your goals. For example:
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- Contact us
- Book a consultation.
- Get a demo
- Download this guide
- Subscribe to our newsletter
You can include the CTA in the navigation bar, page footers, page content, or pop-ups.
Web Content Starter Packs
Circlewood Creative develops clear, concise, effective, engaging, professional, and search-engine-optimized website copy! We can help you build an effective sitemap for your page, including page titles and headings, menu organization, page content, and more.
We offer Web Content Starter Packs to ensure your website is professional and consistent with your brand. These packages include compelling content to launch your online presence with your website and social media channels.
When you sign up for a Web Content Starter Pack, we’ll start with a web audit and consultation. Then, our writers will get to work refreshing and optimizing your content. Once that is complete, we’ll start on your social media and blog content. Once you receive that, you can publish and schedule it yourself. Or, if you prefer, *we can publish the content on your website for you and pre-schedule your social posts.
