A blog on your website plays a significant role in successful content marketing. Engaging and well-informed blog content can help your website rank higher in search engine results and drive web traffic. In addition, it can be repurposed in an email campaign or used to draw traffic from your social media channels.
Not sure what to write about? We have some ideas.
Tell your story
Every business is unique and has a story to tell. Your blog articles can share interesting information about your company, team, history, and your involvement in the community. You can write about what you do and why you do it, show your personality, and draw readers to the less-known aspects of your business. Your blog can help strengthen your brand, build trust, and develop relationships with your customers.
Teach something new
People turn to Google when they are looking for information. For example, they might need to know how to fix a leaky tap or the best diet plan for an elderly cat. You might not be a plumber or a veterinarian, but whatever your business does, you’re an expert in that field!
You can create educational blog articles that answer questions. Your blog can provide how-to articles, industry tips and tricks, and offer customer support. This type of content gives readers a reason to visit your website and shows your business a knowledgeable leader in your industry. Plus, having this content on your blog helps Google index your website and provide that content in search engine results.
Check out more tips for creating great small business blog content.
Write about your news
You can use your blog to share news about your business. It could be about your business expanding into a new market or your involvement in a significant project that benefits the community. You can share news about fun promotions, charities you support, and your team. Then, post that news blog article on your social media to attract more engagement.
Your blog article can act as a press release depending on your news. We can send it to media outlets and attract media coverage on television, radio, and online publications.
Circlewood Creative has lots of ideas!
Providing blog content is one of our primary services. We work with businesses like yours to develop blog topics and content schedules that will best benefit your business. We also determine your goals for the content and write it accordingly. For example, you might need keyword-rich blogs about your business services to boost search engine authority and engagement on social media. Or, you might want to create a blog series teaching your customers how to use your products. We can do that too.
If you’re not sure where to start, connect with our team!
