Updating web content is essential for your business. If it’s not updated, it will be harder for your business to stay relevant and look professional online. It may also determine how customers engage with you or even find your business online in the first place.
Here’s why a regular web content update is so important.
Essential information must be current
At least once a year, it’s a great idea to do a review of your web content. Take the time to go through every page on your website and ensure all information is up to date.
For example, do you have employees listed on your site that no longer work at your company? Is all the contact information for staff members and your businesses still correct? Have your services changed? Does your events page have last year’s Christmas sale on it?
Your website needs to share the most current information. If it doesn’t, it could weaken your brand authority, give people a negative first impression, and steer potential customers elsewhere.
Keep web copy fresh
Often businesses start a blog with the best intentions, but if you haven’t posted in a year (or months), web users will see that. So if you’re going to start a blog, it’s best to keep it fresh with regular posts.
Updated blog content will attract customers and strengthen your brand. It sets you up as an industry expert and a reliable resource. A regularly updated blog also shows that your business is thriving. In addition, your business’s brand tone and style may also have evolved over the years. You want your web copy to reflect that. Keeping online content new, your voice fresh, and on-brand is the best way to convey this to web users.
Updating web content improves search engine results
It’s not just web users who appreciate fresh content. Google’s algorithms do too. Search engines cannot constantly crawl every content page on the internet. There is just too much new content published daily to do so. So to combat this challenge, Google instead crawls pages on a preferential basis. And often, it crawls websites based on the rate at which they update their content.
Simply put, Google likes fresh content. So try to update your online spaces with new web content with high readability scores and smart keyphrase usage. Then, Google will gradually and organically rank you higher in its search results. Moreover, when you continue updating your content, it allows you to do a keyword audit and analysis. This review will ensure your keywords stay fresh and relevant to your business today.
Let us help you generate consistent, fresh, SEO-driven content for your business.
