Social media is a key part of every business’s marketing strategy. The social media copy you use to promote your brand online and market your products and services can make or break your social media’s success.
Here are our tips for creating engaging and effective social media copy.
1. Lead with the main idea
Effective social media copywriting stands out and quickly communicates the main idea. Viewers are strolling through dozens of posts, so you have a very brief window to make an impression and snag their attention.
Placing the main idea at the start of the caption increases the chances of readers actually seeing it. It’s also valuable to consider the structure of the caption as it pertains to a specific social media platform. Twitter, for instance, demands shorter social media copy than Instagram or Facebook.
2. Ask an open-ended question
One of the goals of copywriting is to generate engagement with your audience. Asking open-ended questions is a great way to do this. But, you must ask your audience questions they will feel excited to answer.
For example, people are more likely to reply if they see it as an opportunity to share their experiences or talk about something they love. You can increase engagement and deepen the person’s connection to your brand by responding to their answers.
3. Be conversational
For most brands, social media copywriting isn’t the place to be too formal. After all, the purpose of social media is to connect with your audience and build a loyal following. Social media copy is most effective when it’s friendly, relatable, and informative. So, be social!
4. Maintain a consistent voice
Just as your visual branding should be consistent across all social media platforms, so should your tone of voice. This helps to make your brand recognizable to audiences- no matter where they come across your profile. A consistent brand voice is essential for building a strong online presence. Before you begin typing any social media copy, consider the “character” of your brand and make sure you stay consistent.
5. Evoke an emotional response
The best writing evokes a specific emotion in the reader. You want to inspire a particular emotional response and experience in your audience. Social media copy that evokes emotion will deepen their connection to your brand or motivate them to take action. Try to entertain, inspire, or educate.
6. Post a mixture of sales, curated, and engaging content
You don’t want to post the same type of content all the time. Sharing endless sales content risks making your audience feel disconnected and annoyed. Similarly, posting things that solely generate engagement without ever promoting your products or services is bad business. The best social media strategies balance sales, engaging and curated content.
7. Work with a professional copywriter
Engaging and effective social media copywriting requires an understanding of language and social media strategy. It can be a real challenge for business owners already balancing a full list of responsibilities. Working with a professional copywriting agency, like Circlewood Creative, is the best way to generate high-quality social media copy.
