A compelling script is the foundation of a great video. But, sometimes, writing an engaging video script is easier said than done. Thankfully, a professional scriptwriter understands the ins and outs of successful scriptwriting.
Here are five reasons to hire a professional writer for your video script.
1. A video script is written for the ear
When you write something, it’s generally for other people to read. On the other hand, video scripts are written for people to hear (while watching something).
A voiceover artist will perform a script, not merely read it. Scriptwriters must write it to be spoken and compelling to someone listening. Consequently, scripts require a different writing skill- one that your average copywriter doesn’t necessarily possess.
For example, a sentence’s meaning changes depending on how certain words are emphasized. And how you process the information you hear or watch is very different than how you process something you read. That’s why it’s essential to consider emphasis and word choice when writing a script.
In addition, a professional will understand the nuances of speech. This experience and understanding allow them to produce engaging scripts when spoken aloud and when heard.
2. Audio must be cohesive with visuals
Videos include both verbal messaging and visuals. These two elements interplay with one another and, ideally, form a single, cohesive message.
In a video, the script doesn’t have to explain everything. Instead, it needs to work in conjunction with the visuals. In most cases, the scriptwriter will include descriptions of the visuals. Sometimes it’s specific screenshots, instructions for directors during filming, or suggestions for motion graphics and animation. The best scriptwriters know to keep the text concise and work with the visuals to convey meaning.
3. Less is more
Shorter videos are usually more effective than longer ones. Similarly, video scripts should effectively convey your message without being too wordy, or you might lose your audience’s attention.
Your messaging is best kept concise, clear, and engaging. However, delivering a punch without a long script can be challenging for inexperienced writers. It takes a professional to communicate complex points in a brief, entertaining, and sleek way.
4. Informal language vs proper grammar
Proper grammar is essential in every form of professional writing. A complete disregard for grammatical rules will make your video hard to understand and make your company seem unprofessional.
That being said, script writing is less formal than other writing types. Well-groomed language conveys intelligence and proficiency but mustn’t lack gusto and relatability. As a result, most scripts use informal language to sound more natural and familiar. Scriptwriting must balance grammatical proficiency with constructing sentences that sound real.
5. Experience working with voiceover talent and producers
Your script is a roadmap for voiceover artists and producers. Therefore, your script must show how it will be voiced, including emotion, emphasis, and mood. The more instructions and clarity you provide, the more accurately it will be narrated by the voiceover talent. In addition, writing things phonetically and including pronunciations for unfamiliar names or places in a script is essential.
Any other audio elements must be present in the script. That includes instructions for background music, sound effects, voiceovers, and how they mix and fade to create the finished audio track. Then, with all this in mind, the audio must match up with the visuals to create the finished product. Professional scriptwriters have experience considering and including all these elements in a video script.
Get started on your video script
If you’re investing in video production, hiring a professional scriptwriter will ensure the greatest return. The professional writers at Circlewood Creative have experience writing engaging scripts that will take your video to the next level.
Learn more about our video scriptwriting services!
