Social media should be a part of every business’s marketing toolkit. But creating content and consistent posting requires valuable time. It can be hard to remember to post every day- and even harder to know what to post. Social media scheduling can help.

1. Support a long-term strategy

Success on social media can feel elusive. However, when accompanying a smart digital marketing plan, the content itself comes down to a few key factors. Those factors include consistency, quality, and having a clear understanding of your goals. Your long-term social media content strategy should help you meet these targets. 

Do you want to increase brand awareness, drive traffic to your website, generate new leads, or increase brand loyalty among existing customers? 

Whatever your goal, scheduling your social media posts is highly beneficial. When you plan out posts weeks in advance, you can craft a finely tuned strategy that builds over time. Different posts work in tandem with one another to maximize reach and create excitement. Ultimately, you can create a targeted and intentional approach that moves you closer to your goals.

2. Post at optimal times

When you post matters. The posting time alone can determine if your post receives engagement or if it gets lost in the scroll. Thanks to scheduling, you can guarantee that your post appears at the optimal time for maximum engagement and reach. 

You can also set posts to appear outside of regular business hours or when you don’t have internet. Social media is active 24/7, and there’s a good chance that the best time to post won’t be within your business’s regular operating hours. Social media scheduling allows you to post in the early mornings, evenings, weekends, and holidays.

3. Consistent posting 

Consistency is key. Social media algorithms like it when you post consistently. If you don’t, your reach is likely to suffer. However, many business owners find it difficult to post with that frequency level. Social media scheduling can help. You can schedule a whole week’s worth of posts in a single sitting. Scheduling saves you time and spares you the stress of figuring out what you should post every single day.

Furthermore, consistent posting makes your social media accounts appear active. Active channels can build viewers’ trust and make your business seem more reputable. On the other hand, a social media account that hasn’t been posted in months can raise red flags.

4. Increased flexibility

Planning out posts in advance makes it easier to make changes and avoid mistakes. Last-minute posts, on the other hand, rarely allow sufficient time to think, re-think, tweak, or even properly proofread your content.

Ultimately, scheduling your social media posts makes it easier to refine your strategy as you go. You can change the content of a post, change the order of several posts, or scrap your plan if it isn’t working. Additionally, pivoting is easy if your strategy isn’t producing the desired results.

Social Media Scheduling with Circlewood Creative

Social media scheduling saves you time. However, you’ll save even more time by outsourcing scheduling to Circlewood Creative will save even more time. We schedule all of our client’s social media clients so that posting is consistent and supports your long-term goals.

Learn more about our social media scheduling services.