Videos are rapidly dominating the marketing world. They’re on social media, streaming services, and websites and are effective marketing tools. 88% of marketers reported a positive return on investment from their videos, according to these marketing stats for 2022.

Why are they so successful? We can process visuals faster than written text. So, videos can hook and keep someone’s attention in a fast-paced and distracted world. If you want to start making videos, great! But, for your videos to be successful, you need to start at the beginning. That beginning is a solid video script.

Why is a video script essential for your marketing video’s success?

Have you ever watched a video online that seemed disjointed and slapped together? Maybe the voiceover spoke too fast, or the visuals didn’t match the narration. Perhaps the message was unclear, or you missed the company producing the video. Did it feel amateur? These are all tell-tale signs that the business skipped out on scripting.

Here are reasons why scripting is so important in video production:

A video script provides direction for the production team

Scripting provides a clear direction for the production team, including the videographer, voiceover talent, animators, and editors. In addition, the script ensures everyone is on the same page and working towards a common goal.

Bad scripting causes loads of challenges for voiceover artists and producers. They’ll have to guess on tone, timing, and how the audio will merge with the visuals. Without a script that provides detailed instructions for everyone on that team, the result might not get your message across. Worse, it could feel sloppy and unprofessional.

A video script can save time and money

But wait! Hiring a professional writer to create a video script costs more money. Right? Well, not really. A professionally written script will streamline the video production process immensely. It creates a clear roadmap for the production team and makes their job easier. That means reducing the number of retakes, voiceovers, and studio time required to achieve your desired results.

Professional voiceovers, audio production, and video editing are costly. Though it’s necessary for a high-quality video, you want to ensure you’re efficient and not wasting that expensive time. Scriptwriting services are cost-effective and can help prevent going way over budget on your production costs.

Scripting will also help with pre-production planning. It allows you to plan out the logistics of the shoot, including locations, props, and lighting. It can also help your video creator source and price out visual assets like stock images, video, and graphics. This planning helps ensure that the shoot runs smoothly and that you get the footage you need, saving time and money.

A professional script allows for engaging storytelling

You want your video to tell a compelling story that engages your audience and keeps them interested. A well-written video script outlines the key points and messages you want to convey. It also helps to structure the video in a way that makes sense and is easy to follow.

Part of good storytelling is evoking imagination and emotion. You want to engage with your audience, show your brand in a positive light, and encourage them to act. While your story needs to be engaging, it must also be clear and consistent. You don’t want people to be confused by your message, and you want them to be moved by it. You can achieve all this with a quality video script.

Video scriptwriting services

Circlewood Creative offers video scriptwriting services. We can help you tell your story, ensuring your video script aligns with your brand and marketing objectives. We work with voiceover artists, producers, and video editors and write video scripts that make it easier for them to do their jobs. That saves you money and ensures your desired results.

With the right scripting, you can position your brand in a positive light and produce a clear, engaging, and professional video that encourages your audience to take action.

We can also assist with full video production. We work with the best in the industry and can help you create your marketing videos from concept through completion to streaming online.

Reach out to learn more!