Your company’s social media profile is like a fingerprint, and your social media profile descriptions are part of your brand’s unique identity. It communicates essential information about what you do and why you do it, laying the foundation for what customers expect from you. In addition, consistent and on-brand profile descriptions help make you more recognizable to current and prospective customers.
Here’s why you should improve those first impressions with well-thought-out social profiles.
Build brand awareness
Social media helps you connect with existing customers and introduce your brand to new audiences. It’s likely the best tool available today to increase your brand awareness. So neglecting to build a high-quality, consistent, and informative social media profile is a massive loss of opportunity- and can hurt your company in the long run.
Remember, consistent branding is vital for brand awareness. Therefore, ensure that all your social media profiles’ visuals and descriptions reflect your organization’s branding. Read more about the importance of social media for small businesses.
Positive first impressions
What kind of first impression do you want to make? Your company’s social media profile says a lot about your organization. If your social media profile descriptions are left blank, it might leave the impression that you didn’t care enough to complete the profile.
Plus, you want to ensure you’re saying the right things. An empty or poorly written profile description does not inspire confidence among readers. To some, it can even look lazy or unprofessional.
Information on services and products
Your organization’s social media profile is another opportunity to introduce audiences to your products and services. For example, several channels offer a section where you can include business categories, key services, and other vital information.
Don’t miss your chance! Your social media profile descriptions should include information about your services and products, making it easy for audiences to contact you or make a purchase.
Social media profile descriptions need contact details
This one should be obvious. Your company’s social media profile must include your contact information. Audiences need to know where to find you and how to get in touch if they have any questions or want to do business with you.
Ensure your social media profile includes your phone number, email, and link to your website. You can also use your social profiles to connect with customers via direct messages. And make sure that there are no errors! For example, a typo on your email or phone number can translate to frustrated customers and missed business.
Adds to search engine optimization
Search engine optimization (SEO) is crucial for your brand’s online presence. It plays a fundamental part in how new customers discover your company. You may associate SEO with blog posts and website content, but social media also plays a role. An SEO-optimized social media profile description can elevate your search engine rankings. So consider adding relevant keywords and phrases to your profile.
Need help enhancing those social profiles? Circlewood Creative’s professional copywriters can craft professional, informative, and consistent social media profile descriptions for your organization. We can also help you with graphics for your profile and cover photos, ensuring your profile makes the best first impression.
