How often do you update your web content? How often are you posting to your blog? When was the last time you glanced at your event page? For many business owners, the answer is that it has been far too long. If that’s you, you could benefit from a web content manager.
Websites should be regularly updated and populated with high-quality content to be effective, engaging, and indexed by search engines. However, this is a time-consuming and daunting task. Web content managers can help.
What is a web content manager?
A web content manager is responsible for creating, editing, updating, formatting, and publishing the content on your organization’s website. This includes producing written content, sourcing digital assets, and updating pages, events, forms, etc.
What does a web content manager do?
Web content managers have a diverse range of responsibilities. Let’s examine some of their key focuses.
- Written content. Web content managers need to be proficient writers who understand what works online. Web writing differs from other forms of writing. It should be clear, concise, quickly readable, and easy to consume.
- SEO. The written content also needs to be Search Engine Optimized. A web content professional will create content according to SEO best practices. Content optimization increases your organization’s searchability on the web, making it easier for the right audiences to find you.
- Blog posts. Blogs are a powerful way to enhance your website’s SEO and bring value to audiences. A professionally written blog helps establish your organization as an authority and leader in your industry. Additionally, it enhances your online presence. However, blogs must be well-written and updated regularly to be effective. A web content manager can also source digital assets for these posts.
- Updating content. Your website must be updated as your business changes, grows, and adapts. Plus, it is good for search engine rankings. Content pages, event information, forms, and information about your team, products and services, must be kept up to date.
- Modifying the website. Web content managers are not web designers. However, they can make small changes to the structure of your website. For example: adding pages/ removing pages, adding/ removing menu items, adding/ removing forms.
How can a web content manager help you?
A website can be an incredible asset for your organization- but only if it contains high-quality, clear, recent, and SEO-friendly content. Creating this kind of content requires expertise and time. Web content managers have both.
Some organizations, especially small businesses, might not have the time, knowledge, or human resources to keep their websites up-to-date and running effectively. Hiring an agency to handle all web content management is beneficial in these cases. It’s a cost-effective solution to free up your time and ensure your website looks and performs its best.
Web content management with Circlewood Creative
Circlewood Creative offers web content management services and works with various content management systems, including WordPress, Wix, Weebly, Square Space, etc. We help you get the most out of your website.
Learn more about web content management!
