If you haven’t launched a holiday email marketing campaign yet but want to, don’t panic! There’s still time. A holiday campaign is a great way to drive foot and web traffic to your business, increasing overall sales and directing customers to specific seasonal products. To help you get started, Circlewood Creative has put together this list of last-minute holiday email marketing ideas.
Last-minute holiday email marketing ideas
Daily deals as you count down to the holidays
Your email campaign isn’t late if it isn’t supposed to start until the twelfth day before Christmas! While you don’t have to run a “12 days of Christmas” campaign, a holiday countdown is still a great way to generate continued engagement from your email subscribers. It stimulates curiosity, leaving audiences eager to discover what’s next. Countdowns are a fantastic strategy for keeping customers interested while featuring a selection of offerings.
Offer limited-time holiday bundles.
Limited-time offers convey a sense of urgency, prompting recipients to take action. The holiday season intensifies this experience for consumers. The holidays are also extremely time-sensitive! People only have so many days to find the perfect gifts for their loved ones and prepare for the festivities. This can make the right, limited-time offer even more enticing. You can further sweeten the deal by bundling products and services. Customers appreciate the added value and simplified shopping experience.
Suggest themed product recommendations.
In your email marketing campaign, you can suggest a selection of related products to streamline your customer’s searches. Curating products, services, or other offerings can help customers find what they’re looking for faster and easier. For example, bundle sustainable products (“Eco-Friendly Gifts”) or activity-inspired products (“Gifts for the Golfer in Your Family”).
Share some holiday appreciation.
This holiday season, share some holiday spirit with your email subscribers. Taking a moment to express appreciation helps deepen customer relationships (and loyalty) to your brand. You instantly seem more personal and human. When every other business tries to sell products and services from consumer inboxes, you can stand out by doing something different. Send an email with heartfelt wishes and a small gift to subscribers, such as a discount code or free shipping.
Need help putting together your last-minute holiday email marketing campaign this month? Contact Circlewood Creative!
