New year, new website? The new year is a great time to update your website to help your business reach its goals in 2025. Circlewood Creative can help get your website ready for the new year. We can run a website audit, optimize for current search engine requirements, and create new content.
New Year’s Resolutions for your Website
Invest in a web content audit.
Work on your website is never done. It’s essential to review existing content to evaluate its effectiveness. You should do this regularly. A web content audit reveals what’s working, what isn’t, and what’s missing.
At Circlewood Creative, we examine your website’s performance, relevancy, accuracy, readability, and search engine optimization. Our review includes everything from landing pages to blog posts. We determine what content needs to be updated, rewritten, deleted, or created. Then, we offer recommendations and revisions and can even do a complete content refresh.
Update old information
Old and inaccurate information can be confusing and frustrating for your customers. Your business could miss out on valuable sales or even lose existing clients who decide to take their business elsewhere. It is so important that all web content is accurate and up-to-date. The New Year is the perfect time to go through and update your website.
Check service pages, event calendars, team pages, and product pages. Remove events that have since passed, profiles for ex-employees, and products or services for things you no longer offer.
Check Google Analytics
Is your website performing well? Knowing this will help you set New Year’s resolutions for your website. Now is a great time to check. This data highlights improvements that you need to make in the coming year. It also contains information critical to future marketing campaigns, such as visitor demographics.
Take a look at Google Analytics to learn who is visiting your website, the number of site visitors, average page views/session, how long they’re visiting, where they’re coming from, bounce rate, click-through rate, etc.
Using this data, you can formulate a web and marketing strategy to help you reach your goals in 2025. For example, you may want to increase web traffic or improve your SEO.
Optimize!
Search Engine Optimization is crucial to your website’s performance. The rules on how to optimize your site are always changing. Google is constantly updating its algorithms and how it generates search results. Therefore, you must update your website regularly to conform with these changes. Otherwise, your website will fall behind, and traffic will decrease. When 2025 arrives, make sure your website is up-to-date! Circlewood Creative can help.
Create new content
Do you have content lined up for the new year? Start creating new web content now so you can fill your content calendar for the beginning of 2025. Remember to repurpose your web and blog content for other marketing channels, like your business’s social media accounts.
The new year is also a great time to start or restart a new content channel. You can launch a blog, a new social media account, or relaunch one of your existing platforms with fresh content.
