Email marketing helps you stay top-of-mind, deepen your relationship with customers, and advertise upcoming specials or events. 

If you have a contact list lying around, email marketing is (still) a fantastic tool you can use to build brand loyalty and awareness. Plus, it’s low-cost and comes with valuable analytics.

Follow Canadian Anti-Spam Legislation

Before diving into how email marketing can help your brand, it’s essential to mention Canada’s Anti-Spam Legislation (CASL). It is illegal to send commercial electronic messages in Canada unless the recipient has given expressed consent. 

For example, you can ask for consent through a signup form on your website or the check-out page following an online purchase. Of course, you can also get verbal consent if you meet customers face-to-face, but you need to record that consent on a document. If you’re not sure if your contact list is CASL compliant, read more about the Canadian Anti-Spam Legislation.

Email marketing is affordable

Email marketing is a fantastic low-cost marketing tool. While not free, it’s significantly cheaper than other, more costly marketing channels. You will need an online mass email provider, like MailChimp or Constant Contact. To give you an idea of the cost of these programs, MailChimp plans come as low as $11 per month and go as high as $299 per month. Your company’s size and analytic requirements determine what plan is best for you. 

Then, you’ll need to come up with the content. We can help with that at an affordable price! Circlewood Creative can help you create monthly or quarterly email campaigns to maximize your email marketing potential. 

Email marketing is measurable

Data is essential for understanding where your marketing is succeeding, where it is falling short, and where you should refocus your efforts. One distinct benefit of email marketing is the available analytic tools. The best online mass email providers allow you to track your open, click-through, and conversion rates. This data enables you to see what’s working and not working in real-time. For example, if your open rate is below 20%, you likely need a better subject line!

You stay connected with your customers

Staying top-of-mind and building a loyal customer base is vital for business success. Email marketing is the perfect way to do this. After all, your customers have already asked to receive emails from you. And those who wish to unsubscribe can easily do so at any time. 

Your willing subscribers are an engaged audience interested in what you have to offer and say. Plus, email marketing is an excellent way to provide more value to your customers. For example, you can provide them with helpful information, special promotions, and exclusive pricing. These offers and information can deepen their connection with your brand and make them less likely to unsubscribe. 

Not sure what to include? We can help create content that increases open rates and keeps your contacts on the mailing list. 

What should you include in your email marketing campaigns?

The best email marketing provides value. What would be of the most interest to your customers? How can you deepen their connection to your brand? 

Marketing emails containing important information, special offers, promotions, events, and valuable tips are all great ways of bringing value to your customers. You can also use these emails to introduce your customer base to your team and show the real people behind the brand. 

Additionally, consider repurposing existing blog and social media posts in your newsletters. Repurposing blog content allows you to expand on concepts and bring awareness to posts that your customers may have missed. Plus, it’s a convenient filler for your email campaigns. 

Unlock your email marketing potential with Circlewood Creative!

At Circlewood Creative, we specialize in writing highly effective, engaging email campaigns for businesses. With our help, you can transform your email marketing strategy and grow your business.