CirclewoodAdmin, Author at Circlewood Creative Inc.

Why outsource business communications

August 1, 2024

As a busy entrepreneur or small business owner, trying to do everything yourself proves practically impossible. Outsourcing areas of your business frees up your time, saves you money, and ensures top-tier quality. Your business communications is an area you can easily and cost-effectively outsource. Here’s why: Professional expertise Professional communications companies are communications experts. They know how to manage all your business communications at the highest level. This expertise is an invaluable asset to your business, laying the foundation for…

How do I start a blog for my business?

July 17, 2024

CirclewoodAdmin

Uncategorized

If your business doesn’t have a blog, you could be missing out! Blogs create opportunities to attract new customers, deepen your brand’s relationship with existing clients, and perform better on search engines. This article explains how to get started. Choose a content management system. The first step is to select a content management system (CMS). As you probably guessed from the name, this is where you go to manage all your blog content. Creating, publishing, organizing, and distributing—it all happens…

5 components of a successful blog

July 3, 2024

CirclewoodAdmin

Branding, Communications, Professional Writing

Blogs are a fantastic way to improve your brand’s performance on search engines, attract new customers, and provide value to readers. Although the blogosphere is incredibly diverse, with endless topics and styles, all successful blogs share a few characteristics. 1. High-quality content Quality is king. You could be doing everything else right, but if your blog lacks quality content it won’t get very far. Even up-to-date SEO, an in-depth understanding of your niche, and a consistent posting schedule cannot make…

What is a web content audit?

May 27, 2024

CirclewoodAdmin

Uncategorized

Your website is a crucial component of your business. It’s vital for gaining new customers, making sales, deepening your brand’s relationship with its existing customers, and creating a credible and trustworthy brand image. Every element of your website is important, including the written copy, content organization, URLs and design. As a busy entrepreneur or small business owner, you might not have time to regularly review and update your website. If you have an older website, or it has been a…

Storytelling: How can you tell stories on your business blog?

May 16, 2024

CirclewoodAdmin

Blog Content, Communications, Email Marketing, Marketing, Professional Writing

What comes into your mind when you think about storytelling? Campfire stories, bedtime stories, life stories? Stories in books and movies and television shows? What about the story of your brand? Storytelling is an effective communication tool. It transforms information and impersonal data into engaging, relatable, easy-to-understand narratives. That’s why stories are still the best way to share information and engage audiences. How you deliver your story is highly significant. It impacts comprehension and whether your content (and brand) is…

Starting out with content marketing

May 16, 2024

CirclewoodAdmin

Blog Content, Communications, Content Editing, Marketing, Professional Writing, Web Content

Do you want to start using content marketing but are unsure where to start? Whether you’re a brand-new business or an older one ready to try something new, Circlewood Creative can help. Here are some tips for starting out with content marketing: Review your website First, take a look at your business’s website. What content do you already have? Are there any noticeable gaps in your content? Is your content up-to-date? Do you have a blog, or would you like…

The benefits of social media advertising

May 2, 2024

CirclewoodAdmin

Branding, Communications, Digital Advertising, Social Media Advertising, Social Media Content

Social media advertising is essential for all businesses, big and small. Specifically, paid advertising campaigns are an effective and economical way to improve brand awareness and increase conversions. Flexible budgeting First and foremost, social media advertising is very cost-effective. Many social media platforms use a pay-per-click or pay-per-view model, so you only pay when someone clicks on your ad or views your video. Since you only pay when a potential customer takes action, it’s a highly effective use of your…

Why and how you should respond to online reviews

April 8, 2024

CirclewoodAdmin

Branding, Web Content Management

Consumers look at online reviews when researching a company, including yours. Monitoring and responding to online reviews is a significant part of good reputation management. Plus, they contain valuable insights into your customers’ experiences, highlighting your strengths and areas for improvement. Additionally, online reviews can open up a valuable dialogue between you and your customers. Whether the review is positive or negative, it provides an opportunity to engage with consumers and build a stronger reputation. Responding to online reviews: Why…

Website content that is good for SEO, but businesses overlook

March 19, 2024

CirclewoodAdmin

Blog Content, Communications, Content Editing, Search Engine Optimization, Web Content

Your company’s website should have high-quality, brand-consistent, SEO-enriched content on every page. This not only creates more opportunities to attract and connect with your customer base, but it also improves your website’s performance on search engines. Unfortunately, there are examples of web content that some businesses overlook! Here, we share some fresh ideas for website content and tips to boost your site’s SEO. Dedicated product or service pages These pages might seem like a no-brainer, but many businesses overlook how…