CirclewoodAdmin, Author at Circlewood Creative Inc.

Starting out with content marketing

May 16, 2024

Blog Content, Communications, Content Editing, Marketing, Professional Writing, Web Content

Do you want to start using content marketing but are unsure where to start? Whether you’re a brand-new business or an older one ready to try something new, Circlewood Creative can help. Here are some tips for starting out with content marketing: Review your website First, take a look at your business’s website. What content do you already have? Are there any noticeable gaps in your content? Is your content up-to-date? Do you have a blog, or would you like…

The benefits of social media advertising

May 2, 2024

CirclewoodAdmin

Branding, Communications, Digital Advertising, Social Media Advertising, Social Media Content

Social media advertising is essential for all businesses, big and small. Specifically, paid advertising campaigns are an effective and economical way to improve brand awareness and increase conversions. Flexible budgeting First and foremost, social media advertising is very cost-effective. Many social media platforms use a pay-per-click or pay-per-view model, so you only pay when someone clicks on your ad or views your video. Since you only pay when a potential customer takes action, it’s a highly effective use of your…

Why and how you should respond to online reviews

April 8, 2024

CirclewoodAdmin

Branding, Web Content Management

Consumers look at online reviews when researching a company, including yours. Monitoring and responding to online reviews is a significant part of good reputation management. Plus, they contain valuable insights into your customers’ experiences, highlighting your strengths and areas for improvement. Additionally, online reviews can open up a valuable dialogue between you and your customers. Whether the review is positive or negative, it provides an opportunity to engage with consumers and build a stronger reputation. Responding to online reviews: Why…

Website content that is good for SEO, but businesses overlook

March 19, 2024

CirclewoodAdmin

Blog Content, Communications, Content Editing, Search Engine Optimization, Web Content

Your company’s website should have high-quality, brand-consistent, SEO-enriched content on every page. This not only creates more opportunities to attract and connect with your customer base, but it also improves your website’s performance on search engines. Unfortunately, there are examples of web content that some businesses overlook! Here, we share some fresh ideas for website content and tips to boost your site’s SEO. Dedicated product or service pages These pages might seem like a no-brainer, but many businesses overlook how…

Content creation tips for small businesses

March 19, 2024

CirclewoodAdmin

Blog Content, Content Editing, Search Engine Optimization, Social Media Content, Web Content

In 2024, small business marketing requires content creation. This content populates your website, social media accounts, and blog. To elevate your content creation, follow these four tips. Remember, if you need assistance, contact Circlewood Creative! We offer cost-effective content creation services that will help you connect with customers. Don’t post duplicate content. Google’s algorithms aren’t great at sorting out duplicate copies of the same content. When you post and re-post the same content on your website or from another site,…

Should my business be posting on Google My Business?

January 16, 2024

CirclewoodAdmin

Communications, Search Engine Optimization, Web Content

Should my business be posting on Google My Business? In short, yes! Posting to your Google My Business (GMB) profile benefits your organization. This article covers the significant advantages and a few tips for effective posting. 5 Benefits of Google My Business 1. Appear in Google Local Pack listings The Google Local Pack lists businesses at the top of the page whenever you search for places on Google. This placement is very valuable. If your business ranks in the Local…

How scripting can help your video marketing

January 16, 2024

CirclewoodAdmin

Video Script

Professional video scripting is an essential part of effective marketing videos. Not only does it make your videos more compelling and clear, but it also streamlines the production process. Let’s take a closer look. It ensures clarity One of the most significant characteristics of professional scripting is that it ensures clarity. Clarity is an essential factor in video marketing. Audiences need to understand what you’re saying and understand your message. Thoughtfully and professionally written scripts are clear, concise, and easy…

What is purpose-driven marketing?

January 16, 2024

CirclewoodAdmin

Communications, Marketing

Winning customers’ enduring loyalty and support requires more than just selling a good product or offering a helpful service. Modern consumers are increasingly choosing to support businesses that are pursuing more than just profit. They want to know how the business is bettering the world around them. When a company demonstrates that they have a purpose bigger than itself, they’re implementing “purpose-driven marketing.” The core principle of purpose-driven marketing Purpose-driven businesses place purpose at the centre of everything they do.…

How can I improve my website content?

January 16, 2024

CirclewoodAdmin

Web Content

Your website is a vital part of your business. When performing effectively, it can help you acquire new customers, convert sales, and deepen brand loyalty with your existing customer base. But what if your current website is doing none of those things? Here are three things that you should improve with your website content immediately. Improve readability Many businesses overlook the importance of readability. Sometimes, reducing content to a simpler form is challenging, making it easier to find and read…

Tips for changing your brand voice

November 21, 2023

CirclewoodAdmin

Branding, Communications

There are several reasons why a company might consider rebranding and changing its brand voice. They might want to give new life to their dated branding, rebrand to reach a new target audience better, improve their reputation, or if they’ve outgrown their original mission. While changing logos and colour schemes is part of rebranding, adjusting your brand voice is a significant component. Your brand voice sets the tone for your brand. You’ll use this voice in all communication materials. Changing…