CirclewoodAdmin, Author at Circlewood Creative Inc.

What is purpose-driven marketing?

January 16, 2024

Winning customers’ enduring loyalty and support requires more than just selling a good product or offering a helpful service. Modern consumers are increasingly choosing to support businesses that are pursuing more than just profit. They want to know how the business is bettering the world around them. When a company demonstrates that they have a purpose bigger than itself, they’re implementing “purpose-driven marketing.” The core principle of purpose-driven marketing Purpose-driven businesses place purpose at the centre of everything they do.…

How can I improve my website content?

January 16, 2024

CirclewoodAdmin

Web Content

Your website is a vital part of your business. When performing effectively, it can help you acquire new customers, convert sales, and deepen brand loyalty with your existing customer base. But what if your current website is doing none of those things? Here are three things that you should improve with your website content immediately. Improve readability Many businesses overlook the importance of readability. Sometimes, reducing content to a simpler form is challenging, making it easier to find and read…

Tips for changing your brand voice

November 21, 2023

CirclewoodAdmin

Branding, Communications

There are several reasons why a company might consider rebranding and changing its brand voice. They might want to give new life to their dated branding, rebrand to reach a new target audience better, improve their reputation, or if they’ve outgrown their original mission. While changing logos and colour schemes is part of rebranding, adjusting your brand voice is a significant component. Your brand voice sets the tone for your brand. You’ll use this voice in all communication materials. Changing…

Three things to remember when writing web content

October 30, 2023

CirclewoodAdmin

Blog Content, Communications, Professional Writing, Web Content, Web Content Management

As a business owner, you have many exciting things to share about your company, products and services. When writing web content, you want to tell your story and share how your business can benefit its customers. However, writing for the web differs from other forms of communication writing. There are specific things to consider when creating engaging and effective content for online users. Circlewood Creative writes a lot of web content for our clients! We share three important things to…

10 blog ideas for your business

September 13, 2023

CirclewoodAdmin

Blog Content

A blog is a valuable asset for businesses, regardless of whether you want to boost your online presence or attract new customers. However, coming up with blog ideas for your business can be challenging. Circlewood Creative can help you generate blog ideas for your blog and write the content. Our writers are ready to take your blog to the next level. In the meantime, here are ten interesting blog ideas you can use today. 1. Interview an expert Interviewing an…

Why you should hire an agency for your marketing content

September 13, 2023

CirclewoodAdmin

Blog Content, Communications, Professional Writing, Social Media Content, Web Content

Content is central to every well-rounded marketing strategy. Effective, engaging, and entertaining marketing content can steer your business toward success. On the other hand, low-quality, generic content can drive potential customers away. So, it’s imperative to use high-quality content in your marketing. Agencies like Circlewood Creative create highly effective, targeted content for businesses. We provide the resources, talent, and expertise necessary for successful campaigns. An agency aligns with your needs and goals At Circlewood Creative, we recognize the importance of…

The risks of AI-generated content for marketing

September 13, 2023

CirclewoodAdmin

Blog Content, Content Editing, Email Marketing, Professional Writing, Scriptwriting, Social Media Content, Web Content, Web Content Management

In 2023, AI became easily and widely available to business owners and marketers. This new technology has made generating written online content almost instantaneous. This is a new and exciting tool, but AI-generated content has several significant disadvantages if not used properly or with careful attention. Incorrectly using AI-generated content for your business’s marketing has risks. It can harm your website’s SEO, brand identity, and reputation. Harm SEO rankings One of the main purposes of online written content is to…

What is a web content manager?

August 10, 2023

CirclewoodAdmin

Web Content, Web Content Management

How often do you update your web content? How often are you posting to your blog? When was the last time you glanced at your event page? For many business owners, the answer is that it has been far too long. If that’s you, you could benefit from a web content manager. Websites should be regularly updated and populated with high-quality content to be effective, engaging, and indexed by search engines. However, this is a time-consuming and daunting task. Web…

Ways your small business communicates to customers

August 10, 2023

CirclewoodAdmin

Blog Content, Branding, Communications, Digital Advertising, Editorial, Email Marketing, Media Releases, Press Release, Print Marketing, Scriptwriting, Social Media Content, Web Content

For small businesses, communication and the relationship with your customers is crucial to your success. Customers are loyal when they feel connected to your brand and are likelier to refer you to others. Communication is the foundation of small business-customer relationships. How and where you communicate with your customers is extremely important. Web and blog content In 2023, every small business should have an online presence. This online presence includes a professional website with an active blog. Your website is…