CirclewoodAdmin, Author at Circlewood Creative Inc.

The importance of professional writing for business communications

August 8, 2023

How your organization communicates is essential to its success. Your internal communications reinforce company values, build trust through transparency, and unite management and employees. External communications, on the other hand, increase brand recognition, generate sales, and build customer loyalty. However, not all communication is effective. Working with a professional communications writer can help. This post will overview how professional writing makes your communication strategy more effective and why it’s important. Accomplish your company’s goals Without a rigorous communications strategy and…

What is a communications strategy?

July 23, 2023

CirclewoodAdmin

Branding, Communications, General

A communications strategy is a plan that details how you will communicate with your target audience. Your audience could be internal (employees) or external (customers). A coherent, well-defined communications strategy will help your company reach its goals, increase brand recognition among customers, and build employee trust. Ultimately, you should align your communications strategy with your company vision. What are your company’s goals? Your goal of a communications strategy is to help your company achieve its goals. Therefore, it is imperative…

Are marketing brochures still revelant?

June 22, 2023

CirclewoodAdmin

Communications, Print Marketing, Professional Writing

Sold by a marketing brochure The other day, I came home to find a pamphlet hanging on my front door handle. It was for a plumber. The colourful pamphlet had large, easy-to-read text highlighting their services, including clear pricing and contact information. It was clearly DIY, as I recognized the stock clip art of a cartoon plumber giving a thumbs up. But it so happens that I needed some plumbing work done. Usually, I’d search online or get a referral…

Why you should improve your company’s profile on social media

June 8, 2023

CirclewoodAdmin

Branding, Social Media Content

Your company’s social media profile is like a fingerprint, and your social media profile descriptions are part of your brand’s unique identity. It communicates essential information about what you do and why you do it, laying the foundation for what customers expect from you. In addition, consistent and on-brand profile descriptions help make you more recognizable to current and prospective customers. Here’s why you should improve those first impressions with well-thought-out social profiles. Build brand awareness Social media helps you…

5 ideas for repurposing blog content

May 25, 2023

CirclewoodAdmin

Blog Content

Blogs are a great way to provide value to customers and improve your website’s SEO. However, blogs are good for so much more. Here are five ideas for repurposing blog content. 1. Social Media Posts Creating social media posts is the easiest and most obvious way to repurpose your blog content. Constantly coming up with new ideas for social media posts is a huge (and never-ending) task. Transforming blog content into material for social media simplifies and expedites this otherwise…

Writing a good customer letter

May 10, 2023

CirclewoodAdmin

Communications, Professional Writing

Customer letters are another opportunity to build a positive relationship with your clients. However, a poorly written, harsh, or confusing letter can damage your company’s reputation and drive customers away. This article will review some essential tips for crafting a successful customer letter. 1. Be empathetic toward the customer Empathy lays the foundation for a positive customer service experience. Consequently, an empathetic approach is an absolute non-negotiable regardless of your customer letter’s subject matter. For example, if the letter is…

Why the success of marketing videos relies on a solid video script

April 25, 2023

CirclewoodAdmin

Scriptwriting, Video Script

Videos are rapidly dominating the marketing world. They’re on social media, streaming services, and websites and are effective marketing tools. 88% of marketers reported a positive return on investment from their videos, according to these marketing stats for 2022. Why are they so successful? We can process visuals faster than written text. So, videos can hook and keep someone’s attention in a fast-paced and distracted world. If you want to start making videos, great! But, for your videos to be…

How can I get free press for my business?

April 10, 2023

CirclewoodAdmin

Media Releases, Press Release

Looking for affordable and accessible marketing for your business? Free press is an excellent option. Written editorials (online or print), radio interviews, and local television news segments are all free press available to your company. Convincing journalists to feature your business can seem daunting, but with a great press release and updated media contact list, it is well worth it. Find the contact details for relevant publications First of all, you need to know who to contact. However, this can…

What you need to provide your web content writer

April 10, 2023

CirclewoodAdmin

Communications, Professional Writing, Web Content

In 2023, well-written web content is essential. Outsourcing copywriting to a professional web content writer is one of the best things you can do for your brand. We write copy for a lot of websites, but we need some key information to craft impactful, relevant, and searchable web copy. Here’s how you can help out your web content writer: Brand Guidelines Your company’s web content should accurately represent your brand. Not only should it clearly communicate what you do, but…