CirclewoodAdmin, Author at Circlewood Creative Inc.

Why blogging is good for business

October 20, 2022

A business blog can provide opportunities to attract new customers, improve search engine results, and grow your audience. With the right strategy and content, blogging can become essential to every company’s marketing and growth strategies. If you’re interested in blogging but intimidated by the amount of time it will require, Circlewood Creative can help. We offer professional blog writing services to help your business succeed. Here are reasons blogging is good for business: Improve SEO You want to find new…

3 Web Content Layout Tips

October 11, 2022

CirclewoodAdmin

Web Content

Writing quality web content requires thoughtful planning and good writing skills. You might have an experienced writer at the helm, but your quality copy might not pack the same punch without proper web content layout and organization. Make the content scannable and skim-readable Let’s face it. Attention spans are short. Your web content layout must be scannable, so users can quickly identify the information they came for. Users who skim-read will notice headers, bullet points, lists, sub-headings, and good spacing…

The benefits of outsourcing your communications

September 13, 2022

CirclewoodAdmin

Blog Content, Communications, Editorial, Email Marketing, Media Releases, Professional Writing, Scriptwriting, Social Media Content, Web Content

Blog posts, newsletters, web content, social media copy, customer letters – your business communications can be a lot of work! But, of course, as a business owner, it’s not the only thing you have to do! If you’re struggling to find enough hours in a day, outsourcing your communications is an easy way to give yourself more time. It also ensures that all the writing representing your business is of the highest quality. Here’s why you should consider outsourcing your…

Why scriptwriting is essential for digital marketing

July 21, 2022

CirclewoodAdmin

Professional Writing, Scriptwriting

If you have ever seen or listened to an online ad that stuck with you for a long time, you have encountered great scriptwriting. Scriptwriters are behind much of the best digital marketing content we encounter today. Scripting is essential to successful voiceovers, audio ads, animated clips, YouTube ads, and short-form videos like you see on Instagram Reels and TikTok. As more and more marketing happens on videos, streaming services, social media, and podcasts, professional scriptwriting is vital for effective…

The importance of quality web content

July 18, 2022

CirclewoodAdmin

Blog Content, Communications, Professional Writing, Web Content

The written components of your website are crucial for helping customers find your brand online and understand what you do. Your website might be attractive, but high-quality web content will ensure it’s effective, searchable and consistent with your brand messaging. Search Engine Optimisation (SEO) Web content plays a significant role in search engine optimization. When thinking of SEO, adding keywords and phrases to your web content might come to mind. Some businesses try to cram as many keywords and phrases…

Professional writing improves your company’s image

June 24, 2022

CirclewoodAdmin

Professional Writing

Customer notification letters, emails, web content, blog and social media content should be consistent with your brand and error-free. They are a direct extension of your company and how you present yourself to your customers and community. Professional writing and editing should be part of your written communications process. Here’s why: Connect with your customers Professionally written communication allows you to better connect with your customers. For example, a letter to customers sharing unfavourable news needs to be empathetic and…

Are you using your email marketing potential?

May 18, 2022

CirclewoodAdmin

Email Marketing

Email marketing helps you stay top-of-mind, deepen your relationship with customers, and advertise upcoming specials or events. If you have a contact list lying around, email marketing is (still) a fantastic tool you can use to build brand loyalty and awareness. Plus, it’s low-cost and comes with valuable analytics. Follow Canadian Anti-Spam Legislation Before diving into how email marketing can help your brand, it’s essential to mention Canada’s Anti-Spam Legislation (CASL). It is illegal to send commercial electronic messages in…

How a media release can help your business

May 18, 2022

CirclewoodAdmin

Press Releases

A media release (or press release) is an excellent way to promote your business and should be a part of your marketing toolkit. For example, your business can use them to announce specific events or increase brand awareness in your area. As with all marketing, clear and effective communication is crucial for press releases. Media releases help your business reach a larger audience and increase brand awareness. Here’s how: Free promotion Media coverage is essentially free advertising for your business.…