CirclewoodAdmin, Author at Circlewood Creative Inc.

Why you should invest in professional communications writing

November 23, 2022

Business communications include all the written messages, content, internal documents, and advertising your business produces. It’s a lot of writing, which requires a lot of time and energy to create. Investing in professional communications writing is the best way to ensure that your business gets high-quality (and plentiful) writing that it needs to succeed. Professional writers can help with a range of communications Businesses use many different forms of communication on a regular basis. A professional writer can help your…

Things to know about scripting audio commercials

November 14, 2022

CirclewoodAdmin

Digital Advertising, Scriptwriting

Between podcasts, streaming music and video services, and traditional radio, there are many ways to use audio commercials for advertising your business. But, all successful audio commercials (regardless of the platform) share one thing: clear, thoughtful and engaging scripts. The script can make or break your audio commercial. So working with a professional scriptwriting company, like Circlewood Creative, can give you a competitive advantage. Here are some things you should know about scripting audio commercials. You need to define your…

Understanding earned editorial vs. sponsored editorial

October 24, 2022

CirclewoodAdmin

Uncategorized

Publishing promotional content and editorial through media outlets is one of the oldest forms of marketing – especially advertising in the newspaper. Physical print publications are not as popular as before, but successful ones have experienced digital transformation. That means an editorial in the local paper can run on websites, social media, and other channels. There are two primary forms of promotional content regarding published articles are earned editorial and sponsored editorial. What is earned editorial? Earned editorial content is…

Why blogging is good for business

October 20, 2022

CirclewoodAdmin

Blog Content

A business blog can provide opportunities to attract new customers, improve search engine results, and grow your audience. With the right strategy and content, blogging can become essential to every company’s marketing and growth strategies. If you’re interested in blogging but intimidated by the amount of time it will require, Circlewood Creative can help. We offer professional blog writing services to help your business succeed. Here are reasons blogging is good for business: Improve SEO You want to find new…

3 Web Content Layout Tips

October 11, 2022

CirclewoodAdmin

Web Content

Writing quality web content requires thoughtful planning and good writing skills. You might have an experienced writer at the helm, but your quality copy might not pack the same punch without proper web content layout and organization. Make the content scannable and skim-readable Let’s face it. Attention spans are short. Your web content layout must be scannable, so users can quickly identify the information they came for. Users who skim-read will notice headers, bullet points, lists, sub-headings, and good spacing…

The benefits of outsourcing your communications

September 13, 2022

CirclewoodAdmin

Blog Content, Communications, Editorial, Email Marketing, Media Releases, Professional Writing, Scriptwriting, Social Media Content, Web Content

Blog posts, newsletters, web content, social media copy, customer letters – your business communications can be a lot of work! But, of course, as a business owner, it’s not the only thing you have to do! If you’re struggling to find enough hours in a day, outsourcing your communications is an easy way to give yourself more time. It also ensures that all the writing representing your business is of the highest quality. Here’s why you should consider outsourcing your…

Why scriptwriting is essential for digital marketing

July 21, 2022

CirclewoodAdmin

Professional Writing, Scriptwriting

If you have ever seen or listened to an online ad that stuck with you for a long time, you have encountered great scriptwriting. Scriptwriters are behind much of the best digital marketing content we encounter today. Scripting is essential to successful voiceovers, audio ads, animated clips, YouTube ads, and short-form videos like you see on Instagram Reels and TikTok. As more and more marketing happens on videos, streaming services, social media, and podcasts, professional scriptwriting is vital for effective…

The importance of quality web content

July 18, 2022

CirclewoodAdmin

Blog Content, Communications, Professional Writing, Web Content

The written components of your website are crucial for helping customers find your brand online and understand what you do. Your website might be attractive, but high-quality web content will ensure it’s effective, searchable and consistent with your brand messaging. Search Engine Optimisation (SEO) Web content plays a significant role in search engine optimization. When thinking of SEO, adding keywords and phrases to your web content might come to mind. Some businesses try to cram as many keywords and phrases…

Professional writing improves your company’s image

June 24, 2022

CirclewoodAdmin

Professional Writing

Customer notification letters, emails, web content, blog and social media content should be consistent with your brand and error-free. They are a direct extension of your company and how you present yourself to your customers and community. Professional writing and editing should be part of your written communications process. Here’s why: Connect with your customers Professionally written communication allows you to better connect with your customers. For example, a letter to customers sharing unfavourable news needs to be empathetic and…