CirclewoodAdmin, Author at Circlewood Creative Inc.

Why scriptwriting is essential for digital marketing

July 21, 2022

If you have ever seen or listened to an online ad that stuck with you for a long time, you have encountered great scriptwriting. Scriptwriters are behind much of the best digital marketing content we encounter today. Scripting is essential to successful voiceovers, audio ads, animated clips, YouTube ads, and short-form videos like you see on Instagram Reels and TikTok. As more and more marketing happens on videos, streaming services, social media, and podcasts, professional scriptwriting is vital for effective…

The importance of quality web content

July 18, 2022

CirclewoodAdmin

Blog Content, Communications, Professional Writing, Web Content

The written components of your website are crucial for helping customers find your brand online and understand what you do. Your website might be attractive, but high-quality web content will ensure it’s effective, searchable and consistent with your brand messaging. Search Engine Optimisation (SEO) Web content plays a significant role in search engine optimization. When thinking of SEO, adding keywords and phrases to your web content might come to mind. Some businesses try to cram as many keywords and phrases…

Professional writing improves your company’s image

June 24, 2022

CirclewoodAdmin

Professional Writing

Customer notification letters, emails, web content, blog and social media content should be consistent with your brand and error-free. They are a direct extension of your company and how you present yourself to your customers and community. Professional writing and editing should be part of your written communications process. Here’s why: Connect with your customers Professionally written communication allows you to better connect with your customers. For example, a letter to customers sharing unfavourable news needs to be empathetic and…

Are you using your email marketing potential?

May 18, 2022

CirclewoodAdmin

Email Marketing

Email marketing helps you stay top-of-mind, deepen your relationship with customers, and advertise upcoming specials or events. If you have a contact list lying around, email marketing is (still) a fantastic tool you can use to build brand loyalty and awareness. Plus, it’s low-cost and comes with valuable analytics. Follow Canadian Anti-Spam Legislation Before diving into how email marketing can help your brand, it’s essential to mention Canada’s Anti-Spam Legislation (CASL). It is illegal to send commercial electronic messages in…

How a media release can help your business

May 18, 2022

CirclewoodAdmin

Press Releases

A media release (or press release) is an excellent way to promote your business and should be a part of your marketing toolkit. For example, your business can use them to announce specific events or increase brand awareness in your area. As with all marketing, clear and effective communication is crucial for press releases. Media releases help your business reach a larger audience and increase brand awareness. Here’s how: Free promotion Media coverage is essentially free advertising for your business.…

Tips for writing good business blog content

April 12, 2022

CirclewoodAdmin

Blog Content

Writing a blog for your business has several benefits. It allows you to connect with your customers and gain recognition with potential customers that haven’t heard about your business yet. Business blog content also increases organic search engine results and provides original content to post on your social media channels. Where do you start? What makes a good blog post? Consider the audience You’re writing blog articles to attract and engage your target audience. First, think about your typical customer…

What is sponsored editorial, and how does it work?

March 17, 2022

CirclewoodAdmin

Editorial, General, Sponsored Editorial

Sponsored editorial looks like a publication’s usual editorial, but an advertiser pays for the article. For example, you can purchase a sponsored content campaign with a newspaper. The paper will run a story about or related to your business, and it will look like any other article they’d typically publish. In the old days, sponsored content was called advertorial. Now, marketers refer to it as sponsored content, and it can include social media marketing and other digital advertising services. What…

5 things we know about writing effective radio ad copy

March 6, 2022

CirclewoodAdmin

General

Radio advertising might feel like an old-school marketing tool, but it is still very effective. Marketers often use a 30-second audio ad on traditional radio while repurposing the spot on digital streaming services and social media channels. Whether used on a local radio station, Spotify, or social platforms, effective audio advertising must capture attention, imagination, and persuade action. And, usually, you have 15 to 30 seconds to do it. Hiring an experienced creative team can help you create compelling ads…