CirclewoodAdmin

Things to avoid when writing social media copy

August 22, 2022
CirclewoodAdmin
Social Media Content

Social media copy is an essential part of your brand’s online identity. It’s a key part of how your brand represents itself online, reaches new customers, and makes sales. Well-written captions can be impactful and effectively increase brand awareness and engagement with your audience.   Here are some things to avoid with crafting captions for your social media posts. Spelling and grammatical errors Proofreading your copy is the bare minimum. Spelling and grammatical errors tarnish your brand’s credibility and image. Social…

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Why scriptwriting is essential for digital marketing

July 21, 2022
CirclewoodAdmin
Professional Writing, Scriptwriting

If you have ever seen or listened to an online ad that stuck with you for a long time, you have encountered great scriptwriting. Scriptwriters are behind much of the best digital marketing content we encounter today. Scripting is essential to successful voiceovers, audio ads, animated clips, YouTube ads, and short-form videos like you see on Instagram Reels and TikTok. As more and more marketing happens on videos, streaming services, social media, and podcasts, professional scriptwriting is vital for effective…

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web content

The importance of quality web content

July 18, 2022
CirclewoodAdmin
Blog Content, Communications, Professional Writing, Web Content

The written components of your website are crucial for helping customers find your brand online and understand what you do. Your website might be attractive, but high-quality web content will ensure it’s effective, searchable and consistent with your brand messaging.  Search Engine Optimisation (SEO) Web content plays a significant role in search engine optimization.  When thinking of SEO, adding keywords and phrases to your web content might come to mind. Some businesses try to cram as many keywords and phrases…

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professional writing and editing

Professional writing improves your company’s image

June 24, 2022
CirclewoodAdmin
Professional Writing

Customer notification letters, emails, web content, blog and social media content should be consistent with your brand and error-free. They are a direct extension of your company and how you present yourself to your customers and community. Professional writing and editing should be part of your written communications process. Here’s why: Connect with your customers Professionally written communication allows you to better connect with your customers. For example, a letter to customers sharing unfavourable news needs to be empathetic and…

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AI content

Why AI can’t replace human copywriters

June 20, 2022
CirclewoodAdmin
Blog Content, Editorial, Email Marketing, Social Media Content

Because we are a content writing agency and talk a lot about content online, our newsfeeds often serve us ads for artificial intelligence (AI) copywriting programs on our social media pages. Essentially, the ads state that super-smart AI bots can take a few lines of instructions and craft entire web pages, blog articles, or emails for your business. We’re not buying it, and we’ll tell you why. What is AI content writing? AI content writing is computer-generated content created by…

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email marketing

Are you using your email marketing potential?

May 18, 2022
CirclewoodAdmin
Email Marketing

Email marketing helps you stay top-of-mind, deepen your relationship with customers, and advertise upcoming specials or events.  If you have a contact list lying around, email marketing is (still) a fantastic tool you can use to build brand loyalty and awareness. Plus, it’s low-cost and comes with valuable analytics. Follow Canadian Anti-Spam Legislation Before diving into how email marketing can help your brand, it’s essential to mention Canada’s Anti-Spam Legislation (CASL). It is illegal to send commercial electronic messages in…

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How a media release can help your business

May 18, 2022
CirclewoodAdmin
Press Releases

A media release (or press release) is an excellent way to promote your business and should be a part of your marketing toolkit. For example, your business can use them to announce specific events or increase brand awareness in your area.  As with all marketing, clear and effective communication is crucial for press releases. Media releases help your business reach a larger audience and increase brand awareness. Here’s how:  Free promotion Media coverage is essentially free advertising for your business.…

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Why you should post regular social media content

April 26, 2022
CirclewoodAdmin
Social Media Content

Social media content has an incredible ability to increase web traffic and build brand awareness. However, many businesses are yet to take full advantage of this online marketing platform. It takes a lot of effort, time, and sometimes money to truly reap the benefits of social media marketing. A part of that effort is posting regular social media content on your company’s channels. Build your brand Brand awareness Regular social media content can help you increase brand awareness and brand…

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Tips for writing good business blog content

April 12, 2022
CirclewoodAdmin
Blog Content

Writing a blog for your business has several benefits. It allows you to connect with your customers and gain recognition with potential customers that haven’t heard about your business yet. Business blog content also increases organic search engine results and provides original content to post on your social media channels. Where do you start? What makes a good blog post? Consider the audience You’re writing blog articles to attract and engage your target audience. First, think about your typical customer…

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What is sponsored editorial, and how does it work?

March 17, 2022
CirclewoodAdmin
Editorial, General, Sponsored Editorial

Sponsored editorial looks like a publication’s usual editorial, but an advertiser pays for the article. For example, you can purchase a sponsored content campaign with a newspaper. The paper will run a story about or related to your business, and it will look like any other article they’d typically publish. In the old days, sponsored content was called advertorial. Now, marketers refer to it as sponsored content, and it can include social media marketing and other digital advertising services. What…

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780-289-6145
hello@circlewoodcreative.ca

 

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Circlewood Creative's head office is located within Treaty 6 Territory and within the Métis homelands and Métis Nation of Alberta Region 4. We acknowledge this land as the traditional territories of many First Nations, such as the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux) and Niitsitapi (Blackfoot), who have live in and cared for this land for generations.

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