Blog - Circlewood Creative Inc.

The secret to writing business blog posts that drive traffic

February 18, 2025

Blog Content, Communications, Marketing, Search Engine Optimization

Well-written business blog posts can captivate, engage, and attract readers. But how do you create content that resonates with your audience and brings in organic traffic? We’ve discovered that the secret sauce of business blog writing blends compelling storytelling with SEO best practices. Here’s how to do it. Grab attention with a great headline. Your headline is the first thing people see. It could determine whether they’ll click through to read your post. Make it clear and intriguing, and show…

Copywriting vs. content writing: Is there a difference?

January 29, 2025

CirclewoodAdmin

Blog Content, Communications, Digital Advertising, Marketing, Professional Writing, Scriptwriting, Web Content

Do you need copywriting or content writing? Aren’t those words interchangeable? Yes and no. While they’re both forms of writing used in communications and marketing, they’re used slightly differently depending on the marketing strategy. Here’s how they’re different. What is copywriting? Copywriting is writing designed to persuade, sell, or drive a specific action. It’s often short, punchy, and strategically crafted to encourage the reader to do something—buy a product, sign up for a newsletter, or click a link. Copywriting is…

5 Common content mistakes and how to avoid them

January 9, 2025

CirclewoodAdmin

Communications, Content Subscriptions, Digital Advertising, Email Marketing, General, Marketing

Creating great content is essential for building your brand and connecting with customers. But, even the best businesses can fall into bad habits and content mistakes that hurt their efforts. If you’re a small business owner DIYing your content marketing, these common mistakes will save you time, money, and frustration. 1. Not using basic SEO best practices. You can write the most engaging blog post or landing page, but if it’s not optimized for search engines, it may never be…

3 things your business can outsource in 2025

January 1, 2025

CirclewoodAdmin

Blog Content, Communications, Social Media Content, Web Content

The New Year is upon us, which means a new year of potential. Have you considered where your business can become more efficient and productive in 2025? If you’re setting goals for your business this year, outsourcing your communications can help you meet them. Investing in outsourced professional communications writing can help increase your business’s productivity. Plus, with those tasks off your plate, you can focus on improving customer service and driving revenue. In addition, a professional communications company like…

It’s not too late to start a holiday email marketing campaign

December 2, 2024

CirclewoodAdmin

Content Subscriptions, Email Marketing

If you haven’t launched a holiday email marketing campaign yet but want to, don’t panic! There’s still time. A holiday campaign is a great way to drive foot and web traffic to your business, increasing overall sales and directing customers to specific seasonal products. To help you get started, Circlewood Creative has put together this list of last-minute holiday email marketing ideas. Last-minute holiday email marketing ideas Daily deals as you count down to the holidays Your email campaign isn’t…

Should I use a content subscription?

November 17, 2024

CirclewoodAdmin

Blog Content, Branding, Communications, Content Subscriptions, Email Marketing, Marketing, Professional Writing, Social Media Content, Web Content

Modern businesses serious about gaining an online presence and investing in effective content marketing need a lot of content. Between your website, social media accounts, and newsletters, the average business has significant content requirements. However, you have a business to run, so finding the time to produce all that content can be challenging. That’s where content subscriptions come in. With a content subscription, you can reach your business’s content requirements easier and faster. What is a content subscription service? A…

What is content marketing?

November 1, 2024

CirclewoodAdmin

Blog Content, Communications, Content Editing, Content Subscriptions, Marketing, Search Engine Optimization, Social Media Content, Web Content

What is content marketing? Content marketing is a type of digital marketing that can help you build your business and attract new customers. It’s incredibly effective for attracting, engaging, and retraining an audience online. If you’re unsure where to begin, Circlewood Creative can help. We offer content-creating services, including content subscriptions, for blogs, social media, and other promotional platforms. What is content marketing? The definition of content marketing: Content marketing uses digital content- such as social media posts, videos, blogs,…

4 things to include in your website copy

October 15, 2024

CirclewoodAdmin

Blog Content, Communications, Content Subscriptions, Professional Writing, Search Engine Optimization, Web Content, Web Content Management

If you’re developing a new website or rejuvenating an old one, making certain changes to your website copy can boost SEO, readability, and engagement. Circlewood Creative specializes in crafting highly effective, engaging, professional and optimized website copy for businesses. With our help, we can improve your website’s performance and get closer to achieving your business’s goals. Highly readable content The copy on your brand’s website must be highly readable. Readability helps retain a reader’s attention and improves your website’s appearance…

What does a communications department do?

October 1, 2024

CirclewoodAdmin

Blog Content, Branding, Communications, Content Subscriptions, Digital Advertising, Editorial, Email Marketing, Marketing, Media Releases, Press Release, Print Marketing, Scriptwriting, Search Engine Optimization, Social Media Content, Web Content, Web Content Management

Your business’s external and internal interactions with customers, the media, and employees are pivotal to its success. However, some small businesses might not have a communications department. If you’re a small business owner juggling multiple tasks, outsourcing your communications to an agency like Circlewood Creative will ensure your communications are professional, accurate and consistent with your brand voice. Keep reading to learn what a communications department does and why it’s important. Communications vs marketing Although communications and marketing departments have…

Is your website ready for a digital marketing campaign?

September 16, 2024

CirclewoodAdmin

Branding, Communications, Content Editing, Web Content, Web Content Management

Digital marketing campaigns are a great way to drive traffic to your website and improve conversions. But is your website ready for all those extra visitors? A website audit can help. A high-quality website is vital for converting traffic into new customers and sales. Reviewing and refreshing your website before investing in a digital marketing campaign is a smart idea. You want to make the most of every opportunity. Circlewood Creative can help you do that. How to get your…