Blog - Circlewood Creative Inc.

Creating Content Briefs for Your Webpage Content

April 11, 2025

Branding, Content Editing, Marketing, Professional Writing, Search Engine Optimization, Web Content, Web Content Management

You want to write new content for your web pages but are unsure where to begin. You already have your value proposition, mission and vision statements, brand voice, and guidelines and understand your target audience. How do you take that information, along with detailed information about your company and services, and turn it into effective, optimized web content? Start by creating a content brief for every page. It sounds like a lot of work (it’s not), but it will help…

SEO Glossary: Essential things to know for content marketing

April 1, 2025

CirclewoodAdmin

Search Engine Optimization

Search Engine Optimization (SEO) helps people find your website, blog, or online content – and it’s a vital component of your content marketing strategy’s success. From a content perspective, a basic understanding of SEO can help drive more traffic to our website. SEO Basics Keywords When you think about keywords, think about the words or phrases people will type into a search engine to find information. You want to match what people are searching for with the words and content…

Website content that is good for SEO, but businesses overlook

March 14, 2025

CirclewoodAdmin

Blog Content, Communications, Content Editing, Search Engine Optimization, Web Content

Your company’s website should have high-quality, brand-consistent, SEO-enriched content on every page. This not only creates more opportunities to attract and connect with your customer base, but it also improves your website’s performance on search engines. Unfortunately, there are examples of web content that some businesses overlook! Here, we share some fresh ideas for website content and tips to boost your site’s SEO. Dedicated product or service pages These pages might seem like a no-brainer, but many businesses overlook how…

Should I use a content subscription?

March 1, 2025

CirclewoodAdmin

Blog Content, Branding, Communications, Content Subscriptions, Email Marketing, Marketing, Professional Writing, Social Media Content, Web Content

Modern businesses serious about gaining an online presence and investing in effective content marketing need a lot of content. Between your website, social media accounts, and newsletters, the average business has significant content requirements. However, you have a business to run, so finding the time to produce all that content can be challenging. That’s where content subscriptions come in. With a content subscription, you can reach your business’s content requirements easier and faster. What is a content subscription service? A…

The secret to writing business blog posts that drive traffic

February 18, 2025

CirclewoodAdmin

Blog Content, Communications, Marketing, Search Engine Optimization

Well-written business blog posts can captivate, engage, and attract readers. But how do you create content that resonates with your audience and brings in organic traffic? We’ve discovered that the secret sauce of business blog writing blends compelling storytelling with SEO best practices. Here’s how to do it. Grab attention with a great headline. Your headline is the first thing people see. It could determine whether they’ll click through to read your post. Make it clear and intriguing, and show…

Copywriting vs. content writing: Is there a difference?

January 29, 2025

CirclewoodAdmin

Blog Content, Communications, Digital Advertising, Marketing, Professional Writing, Scriptwriting, Web Content

Do you need copywriting or content writing? Aren’t those words interchangeable? Yes and no. While they’re both forms of writing used in communications and marketing, they’re used slightly differently depending on the marketing strategy. Here’s how they’re different. What is copywriting? Copywriting is writing designed to persuade, sell, or drive a specific action. It’s often short, punchy, and strategically crafted to encourage the reader to do something—buy a product, sign up for a newsletter, or click a link. Copywriting is…

5 Common content mistakes and how to avoid them

January 9, 2025

CirclewoodAdmin

Communications, Content Subscriptions, Digital Advertising, Email Marketing, General, Marketing

Creating great content is essential for building your brand and connecting with customers. But, even the best businesses can fall into bad habits and content mistakes that hurt their efforts. If you’re a small business owner DIYing your content marketing, these common mistakes will save you time, money, and frustration. 1. Not using basic SEO best practices. You can write the most engaging blog post or landing page, but if it’s not optimized for search engines, it may never be…

3 things your business can outsource in 2025

January 1, 2025

CirclewoodAdmin

Blog Content, Communications, Social Media Content, Web Content

The New Year is upon us, which means a new year of potential. Have you considered where your business can become more efficient and productive in 2025? If you’re setting goals for your business this year, outsourcing your communications can help you meet them. Investing in outsourced professional communications writing can help increase your business’s productivity. Plus, with those tasks off your plate, you can focus on improving customer service and driving revenue. In addition, a professional communications company like…

New Year’s resolutions for your website

December 15, 2024

CirclewoodAdmin

Blog Content, Communications, Content Editing, Search Engine Optimization, Web Content, Web Content Management

New year, new website? The new year is a great time to update your website to help your business reach its goals in 2025. Circlewood Creative can help get your website ready for the new year. We can run a website audit, optimize for current search engine requirements, and create new content. New Year’s Resolutions for your Website Invest in a web content audit. Work on your website is never done. It’s essential to review existing content to evaluate its…

It’s not too late to start a holiday email marketing campaign

December 2, 2024

CirclewoodAdmin

Content Subscriptions, Email Marketing

If you haven’t launched a holiday email marketing campaign yet but want to, don’t panic! There’s still time. A holiday campaign is a great way to drive foot and web traffic to your business, increasing overall sales and directing customers to specific seasonal products. To help you get started, Circlewood Creative has put together this list of last-minute holiday email marketing ideas. Last-minute holiday email marketing ideas Daily deals as you count down to the holidays Your email campaign isn’t…