Blog

press release

How to get your company’s news published

February 21, 2023
CirclewoodAdmin
Editorial, Media Releases, Press Release, Press Releases

Press releases are an incredible marketing tool for small businesses. A press release can offer promotion, share your news, help expand your audience and position your company as a trustworthy industry leader. But how can you get your news published? Make your press release newsworthy Your story’s newsworthiness is the first thing you must consider while writing a press release. Is your story, news or event interesting to the publication’s readers? Will it get the interest of reporters and journalists…

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blogging for business

Mistakes to avoid when blogging for business

February 2, 2023
CirclewoodAdmin
Blog Content

A blog is a fantastic tool that can help your business grow and make an impact online. But there is a little more to it than just writing a few paragraphs and publishing it on your website.  We can help you publish blog content that is engaging and professional. If you want to DIY your blogs, read about these important things to avoid when blogging for business.  Not posting content regularly If you want to include a blog on your…

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7 tips for engaging social media copy

January 25, 2023
CirclewoodAdmin
Social Media Content

Social media is a key part of every business’s marketing strategy. The social media copy you use to promote your brand online and market your products and services can make or break your social media’s success.  Here are our tips for creating engaging and effective social media copy. 1. Lead with the main idea Effective social media copywriting stands out and quickly communicates the main idea. Viewers are strolling through dozens of posts, so you have a very brief window…

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updating web content

Why updating web content is essential

January 16, 2023
CirclewoodAdmin
Blog Content, Web Content

Updating web content is essential for your business. If it’s not updated, it will be harder for your business to stay relevant and look professional online. It may also determine how customers engage with you or even find your business online in the first place. Here’s why a regular web content update is so important. Essential information must be current At least once a year, it’s a great idea to do a review of your web content. Take the time…

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outsourcing communications

3 things your business can outsource in 2023

January 4, 2023
CirclewoodAdmin
Blog Content, Communications, Social Media Content, Web Content

The New Year is upon us, and that means a new year of potential. Have you considered where your business can become more efficient and productive in 2023? If you’re setting goals for your business this year, outsourcing your communications can help you meet them. Investing in outsourced professional communications writing can help increase your business’s productivity. Plus, with those tasks off your plate, you can focus on improving customer service and driving revenue. In addition, a professional communications company…

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10 Christmas social media post ideas

December 13, 2022
CirclewoodAdmin
Social Media Content

Coming up with fresh ideas for social media can be taxing, but the holidays bring a wealth of ideas for new posts. You can generate more engagement and deepen your audience’s connection to your brand by sharing fun and festive content this time of year. Here are some ideas for Christmas social media posts! 1. Christmas gift ideas For many of us, finding the perfect Christmas present for a partner, family member, friend, or coworker is a real struggle. Sharing…

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Writing for the web vs. print

December 13, 2022
CirclewoodAdmin
Professional Writing, Web Content

Writing for the web and writing for print may have many similarities, but they are distinct mediums with their own unique requirements. What works in print will not necessarily work online. Understanding these differences is essential when developing your business’s communication materials. Readability is essential What makes an article readable can vary between different mediums. Web writing is unique because it is not read solely by people. Your web content is also read by algorithms. Consequently, the readability of an online…

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Why you should invest in professional communications writing

November 23, 2022
CirclewoodAdmin
Communications, Professional Writing

Business communications include all the written messages, content, internal documents, and advertising your business produces. It’s a lot of writing, which requires a lot of time and energy to create.  Investing in professional communications writing is the best way to ensure that your business gets high-quality (and plentiful) writing that it needs to succeed. Professional writers can help with a range of communications Businesses use many different forms of communication on a regular basis. A professional writer can help your…

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Things to know about scripting audio commercials

November 14, 2022
CirclewoodAdmin
Digital Advertising, Scriptwriting

Between podcasts, streaming music and video services, and traditional radio, there are many ways to use audio commercials for advertising your business. But, all successful audio commercials (regardless of the platform) share one thing: clear, thoughtful and engaging scripts. The script can make or break your audio commercial. So working with a professional scriptwriting company, like Circlewood Creative, can give you a competitive advantage. Here are some things you should know about scripting audio commercials. You need to define your…

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sponsored editorial

Understanding earned editorial vs. sponsored editorial

October 24, 2022
CirclewoodAdmin
Uncategorized

Publishing promotional content and editorial through media outlets is one of the oldest forms of marketing – especially advertising in the newspaper. Physical print publications are not as popular as before, but successful ones have experienced digital transformation. That means an editorial in the local paper can run on websites, social media, and other channels. There are two primary forms of promotional content regarding published articles are earned editorial and sponsored editorial. What is earned editorial? Earned editorial content is…

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Circlewood Creative's head office is located within Treaty 6 Territory and within the Métis homelands and Métis Nation of Alberta Region 4. We acknowledge this land as the traditional territories of many First Nations, such as the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux) and Niitsitapi (Blackfoot), who have live in and cared for this land for generations.

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