Blog

updating web content

Why updating web content is essential

January 16, 2023
CirclewoodAdmin
Blog Content, Web Content

Updating web content is essential for your business. If it’s not updated, it will be harder for your business to stay relevant and look professional online. It may also determine how customers engage with you or even find your business online in the first place. Here’s why a regular web content update is so important. Essential information must be current At least once a year, it’s a great idea to do a review of your web content. Take the time…

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10 Christmas social media post ideas

December 13, 2022
CirclewoodAdmin
Social Media Content

Coming up with fresh ideas for social media can be taxing, but the holidays bring a wealth of ideas for new posts. You can generate more engagement and deepen your audience’s connection to your brand by sharing fun and festive content this time of year. Here are some ideas for Christmas social media posts! 1. Christmas gift ideas For many of us, finding the perfect Christmas present for a partner, family member, friend, or coworker is a real struggle. Sharing…

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Writing for the web vs. print

December 13, 2022
CirclewoodAdmin
Professional Writing, Web Content

Writing for the web and writing for print may have many similarities, but they are distinct mediums with their own unique requirements. What works in print will not necessarily work online. Understanding these differences is essential when developing your business’s communication materials. Readability is essential What makes an article readable can vary between different mediums. Web writing is unique because it is not read solely by people. Your web content is also read by algorithms. Consequently, the readability of an online…

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Why you should invest in professional communications writing

November 23, 2022
CirclewoodAdmin
Communications, Professional Writing

Business communications include all the written messages, content, internal documents, and advertising your business produces. It’s a lot of writing, which requires a lot of time and energy to create.  Investing in professional communications writing is the best way to ensure that your business gets high-quality (and plentiful) writing that it needs to succeed. Professional writers can help with a range of communications Businesses use many different forms of communication on a regular basis. A professional writer can help your…

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Things to know about scripting audio commercials

November 14, 2022
CirclewoodAdmin
Digital Advertising, Scriptwriting

Between podcasts, streaming music and video services, and traditional radio, there are many ways to use audio commercials for advertising your business. But, all successful audio commercials (regardless of the platform) share one thing: clear, thoughtful and engaging scripts. The script can make or break your audio commercial. So working with a professional scriptwriting company, like Circlewood Creative, can give you a competitive advantage. Here are some things you should know about scripting audio commercials. You need to define your…

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sponsored editorial

Understanding earned editorial vs. sponsored editorial

October 24, 2022
CirclewoodAdmin
Uncategorized

Publishing promotional content and editorial through media outlets is one of the oldest forms of marketing – especially advertising in the newspaper. Physical print publications are not as popular as before, but successful ones have experienced digital transformation. That means an editorial in the local paper can run on websites, social media, and other channels. There are two primary forms of promotional content regarding published articles are earned editorial and sponsored editorial. What is earned editorial? Earned editorial content is…

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blogging for business

Why blogging is good for business

October 20, 2022
CirclewoodAdmin
Blog Content

A business blog can provide opportunities to attract new customers, improve search engine results, and grow your audience. With the right strategy and content, blogging can become essential to every company’s marketing and growth strategies. If you’re interested in blogging but intimidated by the amount of time it will require, Circlewood Creative can help. We offer professional blog writing services to help your business succeed. Here are reasons blogging is good for business: Improve SEO You want to find new…

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3 Web Content Layout Tips

October 11, 2022
CirclewoodAdmin
Web Content

Writing quality web content requires thoughtful planning and good writing skills. You might have an experienced writer at the helm, but your quality copy might not pack the same punch without proper web content layout and organization. Make the content scannable and skim-readable Let’s face it. Attention spans are short. Your web content layout must be scannable, so users can quickly identify the information they came for. Users who skim-read will notice headers, bullet points, lists, sub-headings, and good spacing…

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outsourcing your communications

The benefits of outsourcing your communications

September 13, 2022
CirclewoodAdmin
Blog Content, Communications, Editorial, Email Marketing, Media Releases, Professional Writing, Scriptwriting, Social Media Content, Web Content

Blog posts, newsletters, web content, social media copy, customer letters – your business communications can be a lot of work! But, of course, as a business owner, it’s not the only thing you have to do! If you’re struggling to find enough hours in a day, outsourcing your communications is an easy way to give yourself more time. It also ensures that all the writing representing your business is of the highest quality. Here’s why you should consider outsourcing your…

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Things to avoid when writing social media copy

August 22, 2022
CirclewoodAdmin
Social Media Content

Social media copy is an essential part of your brand’s online identity. It’s a key part of how your brand represents itself online, reaches new customers, and makes sales. Well-written captions can be impactful and effectively increase brand awareness and engagement with your audience.   Here are some things to avoid with crafting captions for your social media posts. Spelling and grammatical errors Proofreading your copy is the bare minimum. Spelling and grammatical errors tarnish your brand’s credibility and image. Social…

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hello@circlewoodcreative.ca

 

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Circlewood Creative's head office is located within Treaty 6 Territory and within the Métis homelands and Métis Nation of Alberta Region 4. We acknowledge this land as the traditional territories of many First Nations, such as the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux) and Niitsitapi (Blackfoot), who have live in and cared for this land for generations.

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