Blog

What is your brand story?

Creating a story for your brand

March 20, 2023
CirclewoodAdmin
Branding, Communications

How does your brand stand out amongst competitors? And how do you develop lasting, loyal relationships with your customers? Although there’s no singular answer to these questions, one essential step is creating your brand story. What is a brand story? At its essence, a brand story is a marketing strategy that uses the art of storytelling to foster an emotional connection between your brand and its customers. Consequently, a brand story influences your brand image. It also plays a key…

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communications agency

How a communications agency can help your business

March 8, 2023
CirclewoodAdmin
Communications

A communications agency can help small and medium-sized businesses that don’t have their own in-house communications and marketing team. Outsourcing these types of services removes the burden from yourself and your team. In addition, a professional communications agency will help you strengthen your brand image, broadcast your messaging, and help your business grow. Here are some ways a communications agency like Circlewood Creative can help your business: Crafting your brand messaging A communications agency can help you develop and refine…

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Why you should hire a pro for your video scripts

March 6, 2023
CirclewoodAdmin
Professional Writing, Scriptwriting, Video Script

A compelling script is the foundation of a great video. But, sometimes, writing an engaging video script is easier said than done. Thankfully, a professional scriptwriter understands the ins and outs of successful scriptwriting. Here are five reasons to hire a professional writer for your video script. 1. A video script is written for the ear When you write something, it’s generally for other people to read. On the other hand, video scripts are written for people to hear (while…

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press release

How to get your company’s news published

February 21, 2023
CirclewoodAdmin
Editorial, Media Releases, Press Release, Press Releases

Press releases are an incredible marketing tool for small businesses. A press release can offer promotion, share your news, help expand your audience and position your company as a trustworthy industry leader. But how can you get your news published? Make your press release newsworthy Your story’s newsworthiness is the first thing you must consider while writing a press release. Is your story, news or event interesting to the publication’s readers? Will it get the interest of reporters and journalists…

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blogging for business

Mistakes to avoid when blogging for business

February 2, 2023
CirclewoodAdmin
Blog Content

A blog is a fantastic tool that can help your business grow and make an impact online. But there is a little more to it than just writing a few paragraphs and publishing it on your website.  We can help you publish blog content that is engaging and professional. If you want to DIY your blogs, read about these important things to avoid when blogging for business.  Not posting content regularly If you want to include a blog on your…

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7 tips for engaging social media copy

January 25, 2023
CirclewoodAdmin
Social Media Content

Social media is a key part of every business’s marketing strategy. The social media copy you use to promote your brand online and market your products and services can make or break your social media’s success.  Here are our tips for creating engaging and effective social media copy. 1. Lead with the main idea Effective social media copywriting stands out and quickly communicates the main idea. Viewers are strolling through dozens of posts, so you have a very brief window…

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updating web content

Why updating web content is essential

January 16, 2023
CirclewoodAdmin
Blog Content, Web Content

Updating web content is essential for your business. If it’s not updated, it will be harder for your business to stay relevant and look professional online. It may also determine how customers engage with you or even find your business online in the first place. Here’s why a regular web content update is so important. Essential information must be current At least once a year, it’s a great idea to do a review of your web content. Take the time…

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10 Christmas social media post ideas

December 13, 2022
CirclewoodAdmin
Social Media Content

Coming up with fresh ideas for social media can be taxing, but the holidays bring a wealth of ideas for new posts. You can generate more engagement and deepen your audience’s connection to your brand by sharing fun and festive content this time of year. Here are some ideas for Christmas social media posts! 1. Christmas gift ideas For many of us, finding the perfect Christmas present for a partner, family member, friend, or coworker is a real struggle. Sharing…

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Writing for the web vs. print

December 13, 2022
CirclewoodAdmin
Professional Writing, Web Content

Writing for the web and writing for print may have many similarities, but they are distinct mediums with their own unique requirements. What works in print will not necessarily work online. Understanding these differences is essential when developing your business’s communication materials. Readability is essential What makes an article readable can vary between different mediums. Web writing is unique because it is not read solely by people. Your web content is also read by algorithms. Consequently, the readability of an online…

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Why you should invest in professional communications writing

November 23, 2022
CirclewoodAdmin
Communications, Professional Writing

Business communications include all the written messages, content, internal documents, and advertising your business produces. It’s a lot of writing, which requires a lot of time and energy to create.  Investing in professional communications writing is the best way to ensure that your business gets high-quality (and plentiful) writing that it needs to succeed. Professional writers can help with a range of communications Businesses use many different forms of communication on a regular basis. A professional writer can help your…

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780-289-6145
hello@circlewoodcreative.ca

 

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Circlewood Creative's head office is located within Treaty 6 Territory and within the Métis homelands and Métis Nation of Alberta Region 4. We acknowledge this land as the traditional territories of many First Nations, such as the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux) and Niitsitapi (Blackfoot), who have live in and cared for this land for generations.

© Circlewood Creative Inc. 2025.