A blog is a fantastic tool that can help your business grow and make an impact online. But there is a little more to it than just writing a few paragraphs and publishing it on your website. We can help you publish blog content that is engaging and professional. If you want to DIY your blogs, read about these important things to avoid when blogging for business. Not posting content regularly If you want to include a blog on your…
Social media is a key part of every business’s marketing strategy. The social media copy you use to promote your brand online and market your products and services can make or break your social media’s success. Here are our tips for creating engaging and effective social media copy. 1. Lead with the main idea Effective social media copywriting stands out and quickly communicates the main idea. Viewers are strolling through dozens of posts, so you have a very brief window…
Updating web content is essential for your business. If it’s not updated, it will be harder for your business to stay relevant and look professional online. It may also determine how customers engage with you or even find your business online in the first place. Here’s why a regular web content update is so important. Essential information must be current At least once a year, it’s a great idea to do a review of your web content. Take the time…
Coming up with fresh ideas for social media can be taxing, but the holidays bring a wealth of ideas for new posts. You can generate more engagement and deepen your audience’s connection to your brand by sharing fun and festive content this time of year. Here are some ideas for Christmas social media posts! 1. Christmas gift ideas For many of us, finding the perfect Christmas present for a partner, family member, friend, or coworker is a real struggle. Sharing…
Writing for the web and writing for print may have many similarities, but they are distinct mediums with their own unique requirements. What works in print will not necessarily work online. Understanding these differences is essential when developing your business’s communication materials. Readability is essential What makes an article readable can vary between different mediums. Web writing is unique because it is not read solely by people. Your web content is also read by algorithms. Consequently, the readability of an online…
Business communications include all the written messages, content, internal documents, and advertising your business produces. It’s a lot of writing, which requires a lot of time and energy to create. Investing in professional communications writing is the best way to ensure that your business gets high-quality (and plentiful) writing that it needs to succeed. Professional writers can help with a range of communications Businesses use many different forms of communication on a regular basis. A professional writer can help your…
Between podcasts, streaming music and video services, and traditional radio, there are many ways to use audio commercials for advertising your business. But, all successful audio commercials (regardless of the platform) share one thing: clear, thoughtful and engaging scripts. The script can make or break your audio commercial. So working with a professional scriptwriting company, like Circlewood Creative, can give you a competitive advantage. Here are some things you should know about scripting audio commercials. You need to define your…
Publishing promotional content and editorial through media outlets is one of the oldest forms of marketing – especially advertising in the newspaper. Physical print publications are not as popular as before, but successful ones have experienced digital transformation. That means an editorial in the local paper can run on websites, social media, and other channels. There are two primary forms of promotional content regarding published articles are earned editorial and sponsored editorial. What is earned editorial? Earned editorial content is…
A business blog can provide opportunities to attract new customers, improve search engine results, and grow your audience. With the right strategy and content, blogging can become essential to every company’s marketing and growth strategies. If you’re interested in blogging but intimidated by the amount of time it will require, Circlewood Creative can help. We offer professional blog writing services to help your business succeed. Here are reasons blogging is good for business: Improve SEO You want to find new…
Writing quality web content requires thoughtful planning and good writing skills. You might have an experienced writer at the helm, but your quality copy might not pack the same punch without proper web content layout and organization. Make the content scannable and skim-readable Let’s face it. Attention spans are short. Your web content layout must be scannable, so users can quickly identify the information they came for. Users who skim-read will notice headers, bullet points, lists, sub-headings, and good spacing…
