Blog Content Archives - Circlewood Creative Inc.

What does a communications department do?

October 1, 2024

Blog Content, Branding, Communications, Content Subscriptions, Digital Advertising, Editorial, Email Marketing, Marketing, Media Releases, Press Release, Print Marketing, Scriptwriting, Search Engine Optimization, Social Media Content, Web Content, Web Content Management

Your business’s external and internal interactions with customers, the media, and employees are pivotal to its success. However, some small businesses might not have a communications department. If you’re a small business owner juggling multiple tasks, outsourcing your communications to an agency like Circlewood Creative will ensure your communications are professional, accurate and consistent with your brand voice. Keep reading to learn what a communications department does and why it’s important. Communications vs marketing Although communications and marketing departments have…

How often should my business post a blog?

September 4, 2024

CirclewoodAdmin

Blog Content, Branding, Content Editing, Content Subscriptions, Professional Writing, Social Media Content, Web Content

This is a common question asked by businesses of all sizes. How often should you post to reap all the benefits of creating blog content, including brand awareness, increased web traffic and SEO? Should you invest in a content subscription? The short answer is it depends. This article shares information to help you create a posting frequency that will benefit your blog, website and business. Here are things to consider when determining how often you should post blogs on your business…

Storytelling: How can you tell stories on your business blog?

May 16, 2024

CirclewoodAdmin

Blog Content, Communications, Email Marketing, Marketing, Professional Writing

What comes into your mind when you think about storytelling? Campfire stories, bedtime stories, life stories? Stories in books and movies and television shows? What about the story of your brand? Storytelling is an effective communication tool. It transforms information and impersonal data into engaging, relatable, easy-to-understand narratives. That’s why stories are still the best way to share information and engage audiences. How you deliver your story is highly significant. It impacts comprehension and whether your content (and brand) is…

Starting out with content marketing

May 16, 2024

CirclewoodAdmin

Blog Content, Communications, Content Editing, Marketing, Professional Writing, Web Content

Do you want to start using content marketing but are unsure where to start? Whether you’re a brand-new business or an older one ready to try something new, Circlewood Creative can help. Here are some tips for starting out with content marketing: Review your website First, take a look at your business’s website. What content do you already have? Are there any noticeable gaps in your content? Is your content up-to-date? Do you have a blog, or would you like…

Website content that is good for SEO, but businesses overlook

March 19, 2024

CirclewoodAdmin

Blog Content, Communications, Content Editing, Search Engine Optimization, Web Content

Your company’s website should have high-quality, brand-consistent, SEO-enriched content on every page. This not only creates more opportunities to attract and connect with your customer base, but it also improves your website’s performance on search engines. Unfortunately, there are examples of web content that some businesses overlook! Here, we share some fresh ideas for website content and tips to boost your site’s SEO. Dedicated product or service pages These pages might seem like a no-brainer, but many businesses overlook how…

Content creation tips for small businesses

March 19, 2024

CirclewoodAdmin

Blog Content, Content Editing, Search Engine Optimization, Social Media Content, Web Content

In 2024, small business marketing requires content creation. This content populates your website, social media accounts, and blog. To elevate your content creation, follow these four tips. Remember, if you need assistance, contact Circlewood Creative! We offer cost-effective content creation services that will help you connect with customers. Don’t post duplicate content. Google’s algorithms aren’t great at sorting out duplicate copies of the same content. When you post and re-post the same content on your website or from another site,…

Three things to remember when writing web content

October 30, 2023

CirclewoodAdmin

Blog Content, Communications, Professional Writing, Web Content, Web Content Management

As a business owner, you have many exciting things to share about your company, products and services. When writing web content, you want to tell your story and share how your business can benefit its customers. However, writing for the web differs from other forms of communication writing. There are specific things to consider when creating engaging and effective content for online users. Circlewood Creative writes a lot of web content for our clients! We share three important things to…

10 blog ideas for your business

September 13, 2023

CirclewoodAdmin

Blog Content

A blog is a valuable asset for businesses, regardless of whether you want to boost your online presence or attract new customers. However, coming up with blog ideas for your business can be challenging. Circlewood Creative can help you generate blog ideas for your blog and write the content. Our writers are ready to take your blog to the next level. In the meantime, here are ten interesting blog ideas you can use today. 1. Interview an expert Interviewing an…

Why you should hire an agency for your marketing content

September 13, 2023

CirclewoodAdmin

Blog Content, Communications, Professional Writing, Social Media Content, Web Content

Content is central to every well-rounded marketing strategy. Effective, engaging, and entertaining marketing content can steer your business toward success. On the other hand, low-quality, generic content can drive potential customers away. So, it’s imperative to use high-quality content in your marketing. Agencies like Circlewood Creative create highly effective, targeted content for businesses. We provide the resources, talent, and expertise necessary for successful campaigns. An agency aligns with your needs and goals At Circlewood Creative, we recognize the importance of…

The risks of AI-generated content for marketing

September 13, 2023

CirclewoodAdmin

Blog Content, Content Editing, Email Marketing, Professional Writing, Scriptwriting, Social Media Content, Web Content, Web Content Management

In 2023, AI became easily and widely available to business owners and marketers. This new technology has made generating written online content almost instantaneous. This is a new and exciting tool, but AI-generated content has several significant disadvantages if not used properly or with careful attention. Incorrectly using AI-generated content for your business’s marketing has risks. It can harm your website’s SEO, brand identity, and reputation. Harm SEO rankings One of the main purposes of online written content is to…