Communications Archives - Circlewood Creative Inc.

What does a communications department do?

October 1, 2024

Blog Content, Branding, Communications, Content Subscriptions, Digital Advertising, Editorial, Email Marketing, Marketing, Media Releases, Press Release, Print Marketing, Scriptwriting, Search Engine Optimization, Social Media Content, Web Content, Web Content Management

Your business’s external and internal interactions with customers, the media, and employees are pivotal to its success. However, some small businesses might not have a communications department. If you’re a small business owner juggling multiple tasks, outsourcing your communications to an agency like Circlewood Creative will ensure your communications are professional, accurate and consistent with your brand voice. Keep reading to learn what a communications department does and why it’s important. Communications vs marketing Although communications and marketing departments have…

Is your website ready for a digital marketing campaign?

September 16, 2024

CirclewoodAdmin

Branding, Communications, Content Editing, Web Content, Web Content Management

Digital marketing campaigns are a great way to drive traffic to your website and improve conversions. But is your website ready for all those extra visitors? A website audit can help. A high-quality website is vital for converting traffic into new customers and sales. Reviewing and refreshing your website before investing in a digital marketing campaign is a smart idea. You want to make the most of every opportunity. Circlewood Creative can help you do that. How to get your…

Why outsource business communications

August 1, 2024

CirclewoodAdmin

Communications

As a busy entrepreneur or small business owner, trying to do everything yourself proves practically impossible. Outsourcing areas of your business frees up your time, saves you money, and ensures top-tier quality. Your business communications is an area you can easily and cost-effectively outsource. Here’s why: Professional expertise Professional communications companies are communications experts. They know how to manage all your business communications at the highest level. This expertise is an invaluable asset to your business, laying the foundation for…

5 components of a successful blog

July 3, 2024

CirclewoodAdmin

Branding, Communications, Professional Writing

Blogs are a fantastic way to improve your brand’s performance on search engines, attract new customers, and provide value to readers. Although the blogosphere is incredibly diverse, with endless topics and styles, all successful blogs share a few characteristics. 1. High-quality content Quality is king. You could be doing everything else right, but if your blog lacks quality content it won’t get very far. Even up-to-date SEO, an in-depth understanding of your niche, and a consistent posting schedule cannot make…

Storytelling: How can you tell stories on your business blog?

May 16, 2024

CirclewoodAdmin

Blog Content, Communications, Email Marketing, Marketing, Professional Writing

What comes into your mind when you think about storytelling? Campfire stories, bedtime stories, life stories? Stories in books and movies and television shows? What about the story of your brand? Storytelling is an effective communication tool. It transforms information and impersonal data into engaging, relatable, easy-to-understand narratives. That’s why stories are still the best way to share information and engage audiences. How you deliver your story is highly significant. It impacts comprehension and whether your content (and brand) is…

Starting out with content marketing

May 16, 2024

CirclewoodAdmin

Blog Content, Communications, Content Editing, Marketing, Professional Writing, Web Content

Do you want to start using content marketing but are unsure where to start? Whether you’re a brand-new business or an older one ready to try something new, Circlewood Creative can help. Here are some tips for starting out with content marketing: Review your website First, take a look at your business’s website. What content do you already have? Are there any noticeable gaps in your content? Is your content up-to-date? Do you have a blog, or would you like…

The benefits of social media advertising

May 2, 2024

CirclewoodAdmin

Branding, Communications, Digital Advertising, Social Media Advertising, Social Media Content

Social media advertising is essential for all businesses, big and small. Specifically, paid advertising campaigns are an effective and economical way to improve brand awareness and increase conversions. Flexible budgeting First and foremost, social media advertising is very cost-effective. Many social media platforms use a pay-per-click or pay-per-view model, so you only pay when someone clicks on your ad or views your video. Since you only pay when a potential customer takes action, it’s a highly effective use of your…

Website content that is good for SEO, but businesses overlook

March 19, 2024

CirclewoodAdmin

Blog Content, Communications, Content Editing, Search Engine Optimization, Web Content

Your company’s website should have high-quality, brand-consistent, SEO-enriched content on every page. This not only creates more opportunities to attract and connect with your customer base, but it also improves your website’s performance on search engines. Unfortunately, there are examples of web content that some businesses overlook! Here, we share some fresh ideas for website content and tips to boost your site’s SEO. Dedicated product or service pages These pages might seem like a no-brainer, but many businesses overlook how…

Should my business be posting on Google My Business?

January 16, 2024

CirclewoodAdmin

Communications, Search Engine Optimization, Web Content

Should my business be posting on Google My Business? In short, yes! Posting to your Google My Business (GMB) profile benefits your organization. This article covers the significant advantages and a few tips for effective posting. 5 Benefits of Google My Business 1. Appear in Google Local Pack listings The Google Local Pack lists businesses at the top of the page whenever you search for places on Google. This placement is very valuable. If your business ranks in the Local…

What is purpose-driven marketing?

January 16, 2024

CirclewoodAdmin

Communications, Marketing

Winning customers’ enduring loyalty and support requires more than just selling a good product or offering a helpful service. Modern consumers are increasingly choosing to support businesses that are pursuing more than just profit. They want to know how the business is bettering the world around them. When a company demonstrates that they have a purpose bigger than itself, they’re implementing “purpose-driven marketing.” The core principle of purpose-driven marketing Purpose-driven businesses place purpose at the centre of everything they do.…