Editorial

communications department

What does a communications department do?

October 1, 2024
CirclewoodAdmin
Blog Content, Branding, Communications, Content Subscriptions, Digital Advertising, Editorial, Email Marketing, Marketing, Media Releases, Press Release, Print Marketing, Scriptwriting, Search Engine Optimization, Social Media Content, Web Content, Web Content Management

Your business’s external and internal interactions with customers, the media, and employees are pivotal to its success. However, some small businesses might not have a communications department. If you’re a small business owner juggling multiple tasks, outsourcing your communications to an agency like Circlewood Creative will ensure your communications are professional, accurate and consistent with your brand voice. Keep reading to learn what a communications department does and why it’s important. Communications vs marketing Although communications and marketing departments have…

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communication

Ways your small business communicates to customers

August 10, 2023
CirclewoodAdmin
Blog Content, Branding, Communications, Digital Advertising, Editorial, Email Marketing, Media Releases, Press Release, Print Marketing, Scriptwriting, Social Media Content, Web Content

For small businesses, communication and the relationship with your customers is crucial to your success. Customers are loyal when they feel connected to your brand and are likelier to refer you to others. Communication is the foundation of small business-customer relationships. How and where you communicate with your customers is extremely important. Web and blog content In 2023, every small business should have an online presence. This online presence includes a professional website with an active blog. Your website is…

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press release

How to get your company’s news published

February 21, 2023
CirclewoodAdmin
Editorial, Media Releases, Press Release, Press Releases

Press releases are an incredible marketing tool for small businesses. A press release can offer promotion, share your news, help expand your audience and position your company as a trustworthy industry leader. But how can you get your news published? Make your press release newsworthy Your story’s newsworthiness is the first thing you must consider while writing a press release. Is your story, news or event interesting to the publication’s readers? Will it get the interest of reporters and journalists…

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outsourcing your communications

The benefits of outsourcing your communications

September 13, 2022
CirclewoodAdmin
Blog Content, Communications, Editorial, Email Marketing, Media Releases, Professional Writing, Scriptwriting, Social Media Content, Web Content

Blog posts, newsletters, web content, social media copy, customer letters – your business communications can be a lot of work! But, of course, as a business owner, it’s not the only thing you have to do! If you’re struggling to find enough hours in a day, outsourcing your communications is an easy way to give yourself more time. It also ensures that all the writing representing your business is of the highest quality. Here’s why you should consider outsourcing your…

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AI content

Why AI can’t replace human copywriters

June 20, 2022
CirclewoodAdmin
Blog Content, Editorial, Email Marketing, Social Media Content

Because we are a content writing agency and talk a lot about content online, our newsfeeds often serve us ads for artificial intelligence (AI) copywriting programs on our social media pages. Essentially, the ads state that super-smart AI bots can take a few lines of instructions and craft entire web pages, blog articles, or emails for your business. We’re not buying it, and we’ll tell you why. What is AI content writing? AI content writing is computer-generated content created by…

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What is sponsored editorial, and how does it work?

March 17, 2022
CirclewoodAdmin
Editorial, General, Sponsored Editorial

Sponsored editorial looks like a publication’s usual editorial, but an advertiser pays for the article. For example, you can purchase a sponsored content campaign with a newspaper. The paper will run a story about or related to your business, and it will look like any other article they’d typically publish. In the old days, sponsored content was called advertorial. Now, marketers refer to it as sponsored content, and it can include social media marketing and other digital advertising services. What…

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780-289-6145
hello@circlewoodcreative.ca

 

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Circlewood Creative's head office is located within Treaty 6 Territory and within the Métis homelands and Métis Nation of Alberta Region 4. We acknowledge this land as the traditional territories of many First Nations, such as the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux) and Niitsitapi (Blackfoot), who have live in and cared for this land for generations.

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