Email Marketing

communications department

What does a communications department do?

October 1, 2024
CirclewoodAdmin
Blog Content, Branding, Communications, Content Subscriptions, Digital Advertising, Editorial, Email Marketing, Marketing, Media Releases, Press Release, Print Marketing, Scriptwriting, Search Engine Optimization, Social Media Content, Web Content, Web Content Management

Your business’s external and internal interactions with customers, the media, and employees are pivotal to its success. However, some small businesses might not have a communications department. If you’re a small business owner juggling multiple tasks, outsourcing your communications to an agency like Circlewood Creative will ensure your communications are professional, accurate and consistent with your brand voice. Keep reading to learn what a communications department does and why it’s important. Communications vs marketing Although communications and marketing departments have…

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storytelling

Storytelling: How can you tell stories on your business blog?

May 16, 2024
CirclewoodAdmin
Blog Content, Communications, Email Marketing, Marketing, Professional Writing

What comes into your mind when you think about storytelling? Campfire stories, bedtime stories, life stories? Stories in books and movies and television shows? What about the story of your brand? Storytelling is an effective communication tool. It transforms information and impersonal data into engaging, relatable, easy-to-understand narratives. That’s why stories are still the best way to share information and engage audiences. How you deliver your story is highly significant. It impacts comprehension and whether your content (and brand) is…

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The risks of AI-generated content for marketing

September 13, 2023
CirclewoodAdmin
Blog Content, Content Editing, Email Marketing, Professional Writing, Scriptwriting, Social Media Content, Web Content, Web Content Management

In 2023, AI became easily and widely available to business owners and marketers. This new technology has made generating written online content almost instantaneous. This is a new and exciting tool, but AI-generated content has several significant disadvantages if not used properly or with careful attention. Incorrectly using AI-generated content for your business’s marketing has risks. It can harm your website’s SEO, brand identity, and reputation.  Harm SEO rankings One of the main purposes of online written content is to…

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communication

Ways your small business communicates to customers

August 10, 2023
CirclewoodAdmin
Blog Content, Branding, Communications, Digital Advertising, Editorial, Email Marketing, Media Releases, Press Release, Print Marketing, Scriptwriting, Social Media Content, Web Content

For small businesses, communication and the relationship with your customers is crucial to your success. Customers are loyal when they feel connected to your brand and are likelier to refer you to others. Communication is the foundation of small business-customer relationships. How and where you communicate with your customers is extremely important. Web and blog content In 2023, every small business should have an online presence. This online presence includes a professional website with an active blog. Your website is…

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outsourcing your communications

The benefits of outsourcing your communications

September 13, 2022
CirclewoodAdmin
Blog Content, Communications, Editorial, Email Marketing, Media Releases, Professional Writing, Scriptwriting, Social Media Content, Web Content

Blog posts, newsletters, web content, social media copy, customer letters – your business communications can be a lot of work! But, of course, as a business owner, it’s not the only thing you have to do! If you’re struggling to find enough hours in a day, outsourcing your communications is an easy way to give yourself more time. It also ensures that all the writing representing your business is of the highest quality. Here’s why you should consider outsourcing your…

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AI content

Why AI can’t replace human copywriters

June 20, 2022
CirclewoodAdmin
Blog Content, Editorial, Email Marketing, Social Media Content

Because we are a content writing agency and talk a lot about content online, our newsfeeds often serve us ads for artificial intelligence (AI) copywriting programs on our social media pages. Essentially, the ads state that super-smart AI bots can take a few lines of instructions and craft entire web pages, blog articles, or emails for your business. We’re not buying it, and we’ll tell you why. What is AI content writing? AI content writing is computer-generated content created by…

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email marketing

Are you using your email marketing potential?

May 18, 2022
CirclewoodAdmin
Email Marketing

Email marketing helps you stay top-of-mind, deepen your relationship with customers, and advertise upcoming specials or events.  If you have a contact list lying around, email marketing is (still) a fantastic tool you can use to build brand loyalty and awareness. Plus, it’s low-cost and comes with valuable analytics. Follow Canadian Anti-Spam Legislation Before diving into how email marketing can help your brand, it’s essential to mention Canada’s Anti-Spam Legislation (CASL). It is illegal to send commercial electronic messages in…

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hello@circlewoodcreative.ca

 

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Circlewood Creative's head office is located within Treaty 6 Territory and within the Métis homelands and Métis Nation of Alberta Region 4. We acknowledge this land as the traditional territories of many First Nations, such as the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux) and Niitsitapi (Blackfoot), who have live in and cared for this land for generations.

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