General Archives - Circlewood Creative Inc.

What is a communications strategy?

July 23, 2023

A communications strategy is a plan that details how you will communicate with your target audience. Your audience could be internal (employees) or external (customers). A coherent, well-defined communications strategy will help your company reach its goals, increase brand recognition among customers, and build employee trust. Ultimately, you should align your communications strategy with your company vision. What are your company’s goals? Your goal of a communications strategy is to help your company achieve its goals. Therefore, it is imperative…

What is sponsored editorial, and how does it work?

March 17, 2022

CirclewoodAdmin

Editorial, General, Sponsored Editorial

Sponsored editorial looks like a publication’s usual editorial, but an advertiser pays for the article. For example, you can purchase a sponsored content campaign with a newspaper. The paper will run a story about or related to your business, and it will look like any other article they’d typically publish. In the old days, sponsored content was called advertorial. Now, marketers refer to it as sponsored content, and it can include social media marketing and other digital advertising services. What…

5 things we know about writing effective radio ad copy

March 6, 2022

CirclewoodAdmin

General

Radio advertising might feel like an old-school marketing tool, but it is still very effective. Marketers often use a 30-second audio ad on traditional radio while repurposing the spot on digital streaming services and social media channels. Whether used on a local radio station, Spotify, or social platforms, effective audio advertising must capture attention, imagination, and persuade action. And, usually, you have 15 to 30 seconds to do it. Hiring an experienced creative team can help you create compelling ads…

What should I write about on my business blog?

March 2, 2022

CirclewoodAdmin

General

A blog on your website plays a significant role in successful content marketing. Engaging and well-informed blog content can help your website rank higher in search engine results and drive web traffic. In addition, it can be repurposed in an email campaign or used to draw traffic from your social media channels. Not sure what to write about? We have some ideas. Tell your story Every business is unique and has a story to tell. Your blog articles can share…

Why do you need a communications writer?

January 27, 2022

CirclewoodAdmin

General

Every business and organization requires written communication for internal and external purposes. For example, the content on your website, email campaigns, and social media posts are all written communications. How you communicate with your customers, team members, industry partners, and community is essential. You want to make sure that all your messaging is written professionally and aligns with your brand. For some businesses, that means hiring a communications writer. What is a communications writer? A communications writer creates written communication…