Professional Writing Archives - Page 3 of 3

The importance of quality web content

July 18, 2022

Blog Content, Communications, Professional Writing, Web Content

The written components of your website are crucial for helping customers find your brand online and understand what you do. Your website might be attractive, but high-quality web content will ensure it’s effective, searchable and consistent with your brand messaging. Search Engine Optimisation (SEO) Web content plays a significant role in search engine optimization. When thinking of SEO, adding keywords and phrases to your web content might come to mind. Some businesses try to cram as many keywords and phrases…

Professional writing improves your company’s image

Customer notification letters, emails, web content, blog and social media content should be consistent with your brand and error-free. They are a direct extension of your company and how you present yourself to your customers and community. Professional writing and editing should be part of your written communications process. Here’s why: Connect with your customers Professionally written communication allows you to better connect with your customers. For example, a letter to customers sharing unfavourable news needs to be empathetic and…