Search Engine Optimization Archives - Circlewood Creative Inc.

How a website audit can improve online performance

June 5, 2025

Communications, Content Editing, Search Engine Optimization, Web Content, Web Content Management

If your website is disorganized, outdated, or incomplete, you could miss opportunities. Old information, missing pages, and unclear writing can silently drive visitors away and hurt your visibility in search engines. That doesn’t mean you need to build a new website. Circlewood Creative offers web content audits to help you get more out of the site you already have. Whether you’re a small business running a DIY website or a large organization with a complex web presence, we’ll help you…

Creating Content Briefs for Your Webpage Content

April 11, 2025

CirclewoodAdmin

Branding, Content Editing, Marketing, Professional Writing, Search Engine Optimization, Web Content, Web Content Management

You want to write new content for your web pages but are unsure where to begin. You already have your value proposition, mission and vision statements, brand voice, and guidelines and understand your target audience. How do you take that information, along with detailed information about your company and services, and turn it into effective, optimized web content? Start by creating a content brief for every page. It sounds like a lot of work (it’s not), but it will help…

SEO Glossary: Essential things to know for content marketing

April 1, 2025

CirclewoodAdmin

Search Engine Optimization

Search Engine Optimization (SEO) helps people find your website, blog, or online content – and it’s a vital component of your content marketing strategy’s success. From a content perspective, a basic understanding of SEO can help drive more traffic to our website. SEO Basics Keywords When you think about keywords, think about the words or phrases people will type into a search engine to find information. You want to match what people are searching for with the words and content…

Website content that is good for SEO, but businesses overlook

March 14, 2025

CirclewoodAdmin

Blog Content, Communications, Content Editing, Search Engine Optimization, Web Content

Your company’s website should have high-quality, brand-consistent, SEO-enriched content on every page. This not only creates more opportunities to attract and connect with your customer base, but it also improves your website’s performance on search engines. Unfortunately, there are examples of web content that some businesses overlook! Here, we share some fresh ideas for website content and tips to boost your site’s SEO. Dedicated product or service pages These pages might seem like a no-brainer, but many businesses overlook how…

The secret to writing business blog posts that drive traffic

February 18, 2025

CirclewoodAdmin

Blog Content, Communications, Marketing, Search Engine Optimization

Well-written business blog posts can captivate, engage, and attract readers. But how do you create content that resonates with your audience and brings in organic traffic? We’ve discovered that the secret sauce of business blog writing blends compelling storytelling with SEO best practices. Here’s how to do it. Grab attention with a great headline. Your headline is the first thing people see. It could determine whether they’ll click through to read your post. Make it clear and intriguing, and show…

New Year’s resolutions for your website

December 15, 2024

CirclewoodAdmin

Blog Content, Communications, Content Editing, Search Engine Optimization, Web Content, Web Content Management

New year, new website? The new year is a great time to update your website to help your business reach its goals in 2025. Circlewood Creative can help get your website ready for the new year. We can run a website audit, optimize for current search engine requirements, and create new content. New Year’s Resolutions for your Website Invest in a web content audit. Work on your website is never done. It’s essential to review existing content to evaluate its…

What is content marketing?

November 1, 2024

CirclewoodAdmin

Blog Content, Communications, Content Editing, Content Subscriptions, Marketing, Search Engine Optimization, Social Media Content, Web Content

What is content marketing? Content marketing is a type of digital marketing that can help you build your business and attract new customers. It’s incredibly effective for attracting, engaging, and retraining an audience online. If you’re unsure where to begin, Circlewood Creative can help. We offer content-creating services, including content subscriptions, for blogs, social media, and other promotional platforms. What is content marketing? The definition of content marketing: Content marketing uses digital content- such as social media posts, videos, blogs,…

4 things to include in your website copy

October 15, 2024

CirclewoodAdmin

Blog Content, Communications, Content Subscriptions, Professional Writing, Search Engine Optimization, Web Content, Web Content Management

If you’re developing a new website or rejuvenating an old one, making certain changes to your website copy can boost SEO, readability, and engagement. Circlewood Creative specializes in crafting highly effective, engaging, professional and optimized website copy for businesses. With our help, we can improve your website’s performance and get closer to achieving your business’s goals. Highly readable content The copy on your brand’s website must be highly readable. Readability helps retain a reader’s attention and improves your website’s appearance…

What does a communications department do?

October 1, 2024

CirclewoodAdmin

Blog Content, Branding, Communications, Content Subscriptions, Digital Advertising, Editorial, Email Marketing, Marketing, Media Releases, Press Release, Print Marketing, Scriptwriting, Search Engine Optimization, Social Media Content, Web Content, Web Content Management

Your business’s external and internal interactions with customers, the media, and employees are pivotal to its success. However, some small businesses might not have a communications department. If you’re a small business owner juggling multiple tasks, outsourcing your communications to an agency like Circlewood Creative will ensure your communications are professional, accurate and consistent with your brand voice. Keep reading to learn what a communications department does and why it’s important. Communications vs marketing Although communications and marketing departments have…

Content creation tips for small businesses

March 19, 2024

CirclewoodAdmin

Blog Content, Content Editing, Search Engine Optimization, Social Media Content, Web Content

In 2024, small business marketing requires content creation. This content populates your website, social media accounts, and blog. To elevate your content creation, follow these four tips. Remember, if you need assistance, contact Circlewood Creative! We offer cost-effective content creation services that will help you connect with customers. Don’t post duplicate content. Google’s algorithms aren’t great at sorting out duplicate copies of the same content. When you post and re-post the same content on your website or from another site,…