Social Media Content

The benefits of social media scheduling

Social media should be a part of every business’s marketing toolkit. But creating content and consistent posting requires valuable time. It can be hard to remember to post every day- and even harder to know what to post. Social media scheduling can help. 1. Support a long-term strategy Success on social media can feel elusive. However, when accompanying a smart digital marketing plan, the content itself comes down to a few key factors. Those factors include consistency, quality, and having…

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7 tips for engaging social media copy

Social media is a key part of every business’s marketing strategy. The social media copy you use to promote your brand online and market your products and services can make or break your social media’s success.  Here are our tips for creating engaging and effective social media copy. 1. Lead with the main idea Effective social media copywriting stands out and quickly communicates the main idea. Viewers are strolling through dozens of posts, so you have a very brief window…

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outsourcing communications

3 things your business can outsource in 2023

The New Year is upon us, and that means a new year of potential. Have you considered where your business can become more efficient and productive in 2023? If you’re setting goals for your business this year, outsourcing your communications can help you meet them. Investing in outsourced professional communications writing can help increase your business’s productivity. Plus, with those tasks off your plate, you can focus on improving customer service and driving revenue. In addition, a professional communications company…

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10 Christmas social media post ideas

Coming up with fresh ideas for social media can be taxing, but the holidays bring a wealth of ideas for new posts. You can generate more engagement and deepen your audience’s connection to your brand by sharing fun and festive content this time of year. Here are some ideas for Christmas social media posts! 1. Christmas gift ideas For many of us, finding the perfect Christmas present for a partner, family member, friend, or coworker is a real struggle. Sharing…

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outsourcing your communications

The benefits of outsourcing your communications

Blog posts, newsletters, web content, social media copy, customer letters – your business communications can be a lot of work! But, of course, as a business owner, it’s not the only thing you have to do! If you’re struggling to find enough hours in a day, outsourcing your communications is an easy way to give yourself more time. It also ensures that all the writing representing your business is of the highest quality. Here’s why you should consider outsourcing your…

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Things to avoid when writing social media copy

Social media copy is an essential part of your brand’s online identity. It’s a key part of how your brand represents itself online, reaches new customers, and makes sales. Well-written captions can be impactful and effectively increase brand awareness and engagement with your audience.   Here are some things to avoid with crafting captions for your social media posts. Spelling and grammatical errors Proofreading your copy is the bare minimum. Spelling and grammatical errors tarnish your brand’s credibility and image. Social…

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AI content

Why AI can’t replace human copywriters

Because we are a content writing agency and talk a lot about content online, our newsfeeds often serve us ads for artificial intelligence (AI) copywriting programs on our social media pages. Essentially, the ads state that super-smart AI bots can take a few lines of instructions and craft entire web pages, blog articles, or emails for your business. We’re not buying it, and we’ll tell you why. What is AI content writing? AI content writing is computer-generated content created by…

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Why you should post regular social media content

Social media content has an incredible ability to increase web traffic and build brand awareness. However, many businesses are yet to take full advantage of this online marketing platform. It takes a lot of effort, time, and sometimes money to truly reap the benefits of social media marketing. A part of that effort is posting regular social media content on your company’s channels. Build your brand Brand awareness Regular social media content can help you increase brand awareness and brand…

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Circlewood Creative's head office is located within Treaty 6 Territory and within the Métis homelands and Métis Nation of Alberta Region 4. We acknowledge this land as the traditional territories of many First Nations, such as the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux) and Niitsitapi (Blackfoot), who have live in and cared for this land for generations.