Uncategorized Archives - Circlewood Creative Inc.

How do I start a blog for my business?

July 17, 2024

If your business doesn’t have a blog, you could be missing out! Blogs create opportunities to attract new customers, deepen your brand’s relationship with existing clients, and perform better on search engines. This article explains how to get started. Choose a content management system. The first step is to select a content management system (CMS). As you probably guessed from the name, this is where you go to manage all your blog content. Creating, publishing, organizing, and distributing—it all happens…

What is a web content audit?

May 27, 2024

CirclewoodAdmin

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Your website is a crucial component of your business. It’s vital for gaining new customers, making sales, deepening your brand’s relationship with its existing customers, and creating a credible and trustworthy brand image. Every element of your website is important, including the written copy, content organization, URLs and design. As a busy entrepreneur or small business owner, you might not have time to regularly review and update your website. If you have an older website, or it has been a…

Understanding earned editorial vs. sponsored editorial

October 24, 2022

CirclewoodAdmin

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Publishing promotional content and editorial through media outlets is one of the oldest forms of marketing – especially advertising in the newspaper. Physical print publications are not as popular as before, but successful ones have experienced digital transformation. That means an editorial in the local paper can run on websites, social media, and other channels. There are two primary forms of promotional content regarding published articles are earned editorial and sponsored editorial. What is earned editorial? Earned editorial content is…