Web Content Management

communications department

What does a communications department do?

Your business’s external and internal interactions with customers, the media, and employees are pivotal to its success. However, some small businesses might not have a communications department. If you’re a small business owner juggling multiple tasks, outsourcing your communications to an agency like Circlewood Creative will ensure your communications are professional, accurate and consistent with your brand voice. Keep reading to learn what a communications department does and why it’s important. Communications vs marketing Although communications and marketing departments have…

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website audit

Is your website ready for a digital marketing campaign?

Digital marketing campaigns are a great way to drive traffic to your website and improve conversions. But is your website ready for all those extra visitors? A website audit can help. A high-quality website is vital for converting traffic into new customers and sales. Reviewing and refreshing your website before investing in a digital marketing campaign is a smart idea. You want to make the most of every opportunity. Circlewood Creative can help you do that. How to get your…

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declutter your website

Why you should declutter your website

As a successful entrepreneur, you have a proven skill set. Not only do you know the ins and outs of running your business, but you’re also an expert in your industry. Your customers know they can rely on you for quality products and services. But however many hats you wear as a business owner, it’s unlikely that you excel at everything. For many entrepreneurs, web content and DIY web building is one of those weak spots. Given the importance of…

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Responding to online reviews

Why and how you should respond to online reviews

Consumers look at online reviews when researching a company, including yours. Monitoring and responding to online reviews is a significant part of good reputation management. Plus, they contain valuable insights into your customers’ experiences, highlighting your strengths and areas for improvement. Additionally, online reviews can open up a valuable dialogue between you and your customers. Whether the review is positive or negative, it provides an opportunity to engage with consumers and build a stronger reputation. Responding to online reviews: Why…

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writing web content

Three things to remember when writing web content

As a business owner, you have many exciting things to share about your company, products and services. When writing web content, you want to tell your story and share how your business can benefit its customers. However, writing for the web differs from other forms of communication writing. There are specific things to consider when creating engaging and effective content for online users. Circlewood Creative writes a lot of web content for our clients! We share three important things to…

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The risks of AI-generated content for marketing

In 2023, AI became easily and widely available to business owners and marketers. This new technology has made generating written online content almost instantaneous. This is a new and exciting tool, but AI-generated content has several significant disadvantages if not used properly or with careful attention. Incorrectly using AI-generated content for your business’s marketing has risks. It can harm your website’s SEO, brand identity, and reputation.  Harm SEO rankings One of the main purposes of online written content is to…

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web content manager

What is a web content manager?

How often do you update your web content? How often are you posting to your blog? When was the last time you glanced at your event page? For many business owners, the answer is that it has been far too long. If that’s you, you could benefit from a web content manager. Websites should be regularly updated and populated with high-quality content to be effective, engaging, and indexed by search engines. However, this is a time-consuming and daunting task. Web…

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Circlewood Creative's head office is located within Treaty 6 Territory and within the Métis homelands and Métis Nation of Alberta Region 4. We acknowledge this land as the traditional territories of many First Nations, such as the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux) and Niitsitapi (Blackfoot), who have live in and cared for this land for generations.