Web Content Archives - Page 2 of 3 - Circlewood Creative Inc.

Should my business be posting on Google My Business?

January 16, 2024

Communications, Search Engine Optimization, Web Content

Should my business be posting on Google My Business? In short, yes! Posting to your Google My Business (GMB) profile benefits your organization. This article covers the significant advantages and a few tips for effective posting. 5 Benefits of Google My Business 1. Appear in Google Local Pack listings The Google Local Pack lists businesses at the top of the page whenever you search for places on Google. This placement is very valuable. If your business ranks in the Local…

How can I improve my website content?

January 16, 2024

CirclewoodAdmin

Web Content

Your website is a vital part of your business. When performing effectively, it can help you acquire new customers, convert sales, and deepen brand loyalty with your existing customer base. But what if your current website is doing none of those things? Here are three things that you should improve with your website content immediately. Improve readability Many businesses overlook the importance of readability. Sometimes, reducing content to a simpler form is challenging, making it easier to find and read…

Three things to remember when writing web content

October 30, 2023

CirclewoodAdmin

Blog Content, Communications, Professional Writing, Web Content, Web Content Management

As a business owner, you have many exciting things to share about your company, products and services. When writing web content, you want to tell your story and share how your business can benefit its customers. However, writing for the web differs from other forms of communication writing. There are specific things to consider when creating engaging and effective content for online users. Circlewood Creative writes a lot of web content for our clients! We share three important things to…

Why you should hire an agency for your marketing content

September 13, 2023

CirclewoodAdmin

Blog Content, Communications, Professional Writing, Social Media Content, Web Content

Content is central to every well-rounded marketing strategy. Effective, engaging, and entertaining marketing content can steer your business toward success. On the other hand, low-quality, generic content can drive potential customers away. So, it’s imperative to use high-quality content in your marketing. Agencies like Circlewood Creative create highly effective, targeted content for businesses. We provide the resources, talent, and expertise necessary for successful campaigns. An agency aligns with your needs and goals At Circlewood Creative, we recognize the importance of…

The risks of AI-generated content for marketing

September 13, 2023

CirclewoodAdmin

Blog Content, Content Editing, Email Marketing, Professional Writing, Scriptwriting, Social Media Content, Web Content, Web Content Management

In 2023, AI became easily and widely available to business owners and marketers. This new technology has made generating written online content almost instantaneous. This is a new and exciting tool, but AI-generated content has several significant disadvantages if not used properly or with careful attention. Incorrectly using AI-generated content for your business’s marketing has risks. It can harm your website’s SEO, brand identity, and reputation. Harm SEO rankings One of the main purposes of online written content is to…

What is a web content manager?

August 10, 2023

CirclewoodAdmin

Web Content, Web Content Management

How often do you update your web content? How often are you posting to your blog? When was the last time you glanced at your event page? For many business owners, the answer is that it has been far too long. If that’s you, you could benefit from a web content manager. Websites should be regularly updated and populated with high-quality content to be effective, engaging, and indexed by search engines. However, this is a time-consuming and daunting task. Web…

Ways your small business communicates to customers

August 10, 2023

CirclewoodAdmin

Blog Content, Branding, Communications, Digital Advertising, Editorial, Email Marketing, Media Releases, Press Release, Print Marketing, Scriptwriting, Social Media Content, Web Content

For small businesses, communication and the relationship with your customers is crucial to your success. Customers are loyal when they feel connected to your brand and are likelier to refer you to others. Communication is the foundation of small business-customer relationships. How and where you communicate with your customers is extremely important. Web and blog content In 2023, every small business should have an online presence. This online presence includes a professional website with an active blog. Your website is…

What you need to provide your web content writer

April 10, 2023

CirclewoodAdmin

Communications, Professional Writing, Web Content

In 2023, well-written web content is essential. Outsourcing copywriting to a professional web content writer is one of the best things you can do for your brand. We write copy for a lot of websites, but we need some key information to craft impactful, relevant, and searchable web copy. Here’s how you can help out your web content writer: Brand Guidelines Your company’s web content should accurately represent your brand. Not only should it clearly communicate what you do, but…

Why updating web content is essential

January 16, 2023

CirclewoodAdmin

Blog Content, Web Content

Updating web content is essential for your business. If it’s not updated, it will be harder for your business to stay relevant and look professional online. It may also determine how customers engage with you or even find your business online in the first place. Here’s why a regular web content update is so important. Essential information must be current At least once a year, it’s a great idea to do a review of your web content. Take the time…

3 things your business can outsource in 2023

January 4, 2023

CirclewoodAdmin

Blog Content, Communications, Social Media Content, Web Content

The New Year is upon us, and that means a new year of potential. Have you considered where your business can become more efficient and productive in 2023? If you’re setting goals for your business this year, outsourcing your communications can help you meet them. Investing in outsourced professional communications writing can help increase your business’s productivity. Plus, with those tasks off your plate, you can focus on improving customer service and driving revenue. In addition, a professional communications company…