The written components of your website are crucial for helping customers find your brand online and understand what you do. Your website might be attractive, but high-quality web content will ensure it’s effective, searchable and consistent with your brand messaging.  Search Engine Optimisation (SEO) Web content plays a significant role in search engine optimization.  When thinking of SEO, adding keywords and phrases to your web content might come to mind. Some businesses try to cram as many keywords and phrases…