In 2024, small business marketing requires content creation. This content populates your website, social media accounts, and blog. To elevate your content creation, follow these four tips.
Remember, if you need assistance, contact Circlewood Creative! We offer cost-effective content creation services that will help you connect with customers.
Don’t post duplicate content.
Google’s algorithms aren’t great at sorting out duplicate copies of the same content. When you post and re-post the same content on your website or from another site, Google doesn’t know which version to produce in a search engine result. Often, it will choose the wrong one. Publishing duplicate content might be a waste of your time and effort, so it’s best to post something fresh. Read more about the truth of duplicate content.
Plus, your website must include original content that isn’t someone else’s work (unless you’ve paid a content creator to produce it for you). Copying and pasting content from another source could be violating copyright laws, so the content on your website must be your own.
Does generating vast quantities of original content seem daunting? Do you feel like you want to write the same thing over and over? A content writing agency like Circlewood Creative can help. Our writers expertly produce original content and repurpose existing content to populate your brand’s website. Content creation is what we do best!
Ensure that you’re providing value.
“Provide value” is a phrase frequently repeated in the content creation world. But what does that mean, exactly? Essentially, content performs better when it’s informative, thoughtful, or engaging—when it offers something valuable to the audience.
Good content is relevant. It speaks to your audience’s experiences. It provides helpful information about a given subject or how to solve a problem that they might have.
The content should also be thoughtful. It positions your brand as an authority by demonstrating your expertise and knowledge. After all, audiences are unlikely to see value in your content if they don’t think you know what you’re talking about.
Finally, make sure it is interesting! You want to engage the audience, evoke imagination and make them feel something! Your content must draw them in so they keep reading.
Encourage audiences to take action.
Providing informative and engaging content isn’t enough (though still very important). It also needs to be actionable. What are you asking readers to do? Highly effective content directs audiences to a call to action (CTA). Usually, the CTA will help your business reach its goals if you’re successful.
For example, informative content presents customers with a solution to a problem. That solution would be your product or your service. If you’re trying to showcase how your product or service stands out against the competition, you could share a review or comparison blog post.
Now, back to that CTA. Your content should always include one. The CTA tells readers or an audience what the next step is. It makes it easier for them to follow through.
Work with content creation experts.
Content creation is an invaluable part of your marketing toolkit. However, it needs to be done properly for maximum impact. It has to be high-quality, relevant to your consumers, consistent with your brand and generated with search engines in mind. Working with a content creation expert at Circlewood Creative ensures your content performs at the highest level.
Contact us (that’s our CTA) to book a content meeting!
