With podcasts and music streaming services continuing to boom, audio ads are becoming a favoured way for businesses to advertise their goods and services. Audio advertising is a highly effective tool and can be a practical part of your marketing toolkit.
But how do you craft a compelling audio ad script? Here are some helpful tips!
Crafting a compelling audio ad script
Grab their attention
First impressions matter, especially with audio ads. You need to capture the listener’s attention almost immediately. Attention spans are short, so this should happen within your ad’s first 3-5 seconds. A captivating hook ensures that listeners pay attention to the rest of your ad and remember your message.
In your introduction, say something creative, unique, funny, or intriguing to pique curiosity and get their attention. You should also mention your brand name within the introductory hook to ensure that your brand is top of mind.
Less is more
Your script should be clear, concise, and to the point. Prioritize simplicity and clarity while avoiding complex words or industry jargon. Audiences must be able to easily and immediately understand what you’re saying and the point of your ad. When it comes to audio ads, brevity is your friend.
Listeners will get bored and stop paying attention if your ad is wordy. Marketers always say that an audio ad script should be written for the ear. That means that the script should be written the same way someone talks to another person. It should be written for someone listening, not reading.
Offer a solution
Audiences are more inclined to pay attention to ads that feel relevant to their lives. Offering a solution to a common and relatable problem is a highly effective way of establishing relevance. Consider how your business improves the lives of its customers. What is the appeal of your products or services? What problem do they solve? Make sure that you use your brand voice and easy-to-understand language while conveying these persuasive points.
Engaging language
Successful audio ads stimulate an emotional response among audiences. One of the most effective ways of doing that is through word choice. You can use compelling language to set the tone of your ad, tell a story, paint a picture, and communicate a feeling. These qualities make your ad more engaging and interesting to audiences, and as a result, your business becomes more memorable. Need some help? Learn more about Circlewood Creative’s scriptwriting services.
Clear Call to Action (CTA)
Lastly, your audio ad script must include a clear CTA. The CTA tells listeners what to do after hearing your ad. Ultimately, the best way to ensure audiences take the desired action is to encourage them to do so clearly and memorably. Your CTA should not be subtle. If you want listeners to visit your website, purchase a product, or download an app, tell them at the end of your audio ad.
Read more things to know about writing scripts for your audio commercials.
