If your website is disorganized, outdated, or incomplete, you could miss opportunities. Old information, missing pages, and unclear writing can silently drive visitors away and hurt your visibility in search engines.

That doesn’t mean you need to build a new website. Circlewood Creative offers web content audits to help you get more out of the site you already have. Whether you’re a small business running a DIY website or a large organization with a complex web presence, we’ll help you find what’s working and fix what’s not. We can help improve your content to perform better for your audience and search engines.

We provide website audits for:

Small businesses with DIY websites

If you’ve built your own site using a platform like Wix, Squarespace, or Shopify, chances are it looks okay, but the content may not be doing you any favours. We often see pages with too little information, awkward or unclear writing, and sections that were never finished. Calls-to-action might be missing, navigational menus are disorganized, page titles are awkward, and no search engine optimization strategy was used. Even if people find your site, they may not know what to do next.

We help small business owners refine their message, structure content for clarity, and ensure everything is optimized for search engine results. You don’t need to rebuild your whole website. You just need a pro to help the words (and sometimes the design) do more of the work. Ask us about a website audit, and let’s update that content.

Large organizations with sprawling, outdated content

Larger institutions like government agencies, big non-profits, and corporations often face the opposite problem: too much content. Years of updates, contributions from multiple teams, and changing priorities can result in confusing, inconsistent, or flat-out inaccurate information. In many cases, content is published and forgotten. In some cases, people might not even know everything on the website!

That’s where we come in. We provide a comprehensive audit of your site’s content, identify what’s outdated or redundant, streamline the structure, and bring everything up to current standards for both users and search engines. In addition, we work closely with your team to ensure all information is accurate and optimized for readability and search engine results.

We also help organizations develop systems to keep their content organized and maintained long-term and provide web content management services to those without an in-house content manager.

The most common web content mistakes we see

While every project is different, many websites suffer from similar problems: outdated copy, pages that don’t reflect the current business or services, poor organization, and unclear writing. Some content is missing entirely, or still has the web builder default text and image. Sometimes we come across long-winded copy that is full of industry jargon and hard for search engines to index and users to read.

If a search engine can’t index the content and people can’t find it, your content isn’t working for you.

Why current SEO strategies matter more than ever

Search engines have changed dramatically in recent years. Google now considers hundreds of factors when deciding what content to show and in what order. That includes not just keywords, but also things like page structure, clarity, and how useful the content appears to real people.

You also want to think about AI-generated search engine results. That’s the little blurb that appears first that answers your immediate question. If your content is indexed and can ask that question, it might be referenced in that AI-generated result as well. All of these things will be considered during your website audit.

What is E-E-A-T?

Google uses a framework called E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—to evaluate the quality of content. While it’s not a direct ranking factor, it plays a significant role in how their third-party evaluators review content and indirectly affects how Google ranks your site.

  • Experience refers to content created by someone with firsthand knowledge or practical familiarity with the topic.

  • Expertise means the content is written by someone with relevant credentials or proven understanding.

  • Authoritativeness involves reputation—are others linking to or citing your content?

  • Trustworthiness is all about credibility. Is the information accurate? Is the website secure? Are you transparent about who you are?

E-E-A-T is not something you can add or ‘sprinkle in’ to your website like keywords and phrases, but making your website more helpful, reliable and trustworthy overall is still beneficial.

A content audit and refresh is a cost-effective upgrade

You don’t need a brand-new website to improve your online presence. A content audit can uncover hidden opportunities, eliminate weak points, and make the most of what’s already there. Whether your site needs a light touch or a full-scale rewrite, we’re here to help.

Contact us to book a website audit and content review, and learn how strategic writing and SEO can elevate your site.