Your website is a vital part of your business. When performing effectively, it can help you acquire new customers, convert sales, and deepen brand loyalty with your existing customer base. But what if your current website is doing none of those things? Here are three things that you should improve with your website content immediately.
Improve readability
Many businesses overlook the importance of readability. Sometimes, reducing content to a simpler form is challenging, making it easier to find and read online. The average business owner or marketer might write good content, but that doesn’t necessarily mean it will have a high readability score. It’s surprisingly easy to fumble readability with web content.
Long sections of texts, complicated words and sentences can lose a reader’s attention quickly online. Or, you can confuse readers with improper word choice and lose their interest in hard-to-find information. Plus, unreadable content damages your website’s SEO.
Readable web content uses clear, concise language, simple words, and shorter sentences. Write your message in simple, easily digestible terms. Ensure it is to the point, not fluffy or long-winded. It also makes it easier for Google to index your content so it appears in more online searches.
Not sure how your content scores on readability? There are free readability checkers available online and through your word processor software.
Enhance SEO
Every business and marketer needs to consider the search engine optimization of their web copy. There is a lot of competition on the internet, so you need the search engines on your side. Tailoring your website, from the content to the design, to align with current SEO recommendations is key.
The first step in improving your web content’s SEO is researching keywords related to your business that users frequently search. Including keywords on your website will help audiences find you. However, avoid “keyword stuffing.” Although it used to be common practice to overload web pages and blog content with keywords, it now hinders your SEO. Plus, it looks and reads really bad! You don’t have to include popular phrases word-for-word. The search engines scan whole content pieces for relevant terms.
Also, remember other essential SEO elements in your website content like Alt Text on images, meta titles, and descriptions.
Keep things organized
Clutter is a problem, even on websites. Ensure that your pages and content are organized simply and easy to navigate. Audiences should be able to find what they want to know quickly and easily.
If your website is poorly organized with information that is hard to find, readers will give up and search elsewhere. Consequently, organization is key to keeping audiences on your website long enough to make them take the next step.
Consider your sitemap. How can you streamline it so it makes sense and is simple to navigate? Audiences should be able to access essential web pages quickly, within one or two clicks. Additionally, the information on each page should be scannable with subheadings, content boxes, and clear calls to action.
Hire a pro
If you’re struggling to appear on the front page of Google or your website has a staggering bounce rate, something has to change. Improving your website content’s readability, organizing your information, and enhancing SEO are good places to start. Circlewood Creative can help with all of the above. Contact us today to learn more.
