Digital marketing campaigns are a great way to drive traffic to your website and improve conversions. But is your website ready for all those extra visitors? A website audit can help.
A high-quality website is vital for converting traffic into new customers and sales. Reviewing and refreshing your website before investing in a digital marketing campaign is a smart idea. You want to make the most of every opportunity. Circlewood Creative can help you do that.
How to get your website ready for a digital marketing campaign
1. Make sure your website is organized.
Your digital marketing campaign will direct new customers to your website. When they visit your website for the first time, it needs to be professional, easy to navigate, and organized. If it’s too difficult or confusing to navigate, prospective customers will click the back button and shop elsewhere.
A poorly organized website can deter conversions and the success of your digital marketing campaign. It should be easy for customers to purchase your products or find the information they need. Organization and the path a customer will take through your content is reviewed and improved with a website audit.
Your website’s landing page must appear professional and have straightforward navigation so customers can quickly find what they’re looking for. You should also organize content into digestible chunks with headings, menu options and obvious calls to action. Make sure it’s easy to read!
2. Consider the readability of your content.
Readability is crucial for customer experience and search engine optimization. Remember, customers want a straightforward, easy experience when browsing your website. They have a much harder time finding the information they need when the writing is confusing, using language that doesn’t appeal to a broad audience, and providing more detailed information than necessary.
Poor-quality writing also makes your website (and company) appear unprofessional and could diminish your brand reputation. A professional digital marketing campaign alone will not win consumers’ trust. Your website must also be up to standard, make conversions easy, and make a positive first impression on potential customers.
Readable, high-quality content is clear, concise, and easy to consume. It communicates important information in an interesting way that engages customers. It also helps search engines like Google crawl and index your content, boosting SEO. That is our next point!
3. Improve your website’s SEO
Making your website more search engine friendly also makes it more effective throughout the campaign. It will help your site pop up in future searches and keep users browsing longer. A search engine-optimized website is highly organized, functional, up-to-date, and well-written—all qualities that new customers will appreciate!
Optimizing your website for search engines helps ensure consistent conversions and web traffic. Finessing your website for SEO requires in-depth knowledge of current algorithms and trends, so it helps to hire a professional for a website audit. The experts at Circlewood Creative can improve your website’s SEO and make other suggestions during your web audit.
Website audits from Circlewood Creative
Circlewood Creative offers website audits to get your website ready for your next digital marketing campaign. If you’re running your next campaign with a digital advertising company, we’ll work with that agency to maximize your results. That way, you get the most out of every dollar spent on Meta ads, Google AdWords and other advertising channels.
Learn more about web content audits.
