In 2023, well-written web content is essential. Outsourcing copywriting to a professional web content writer is one of the best things you can do for your brand. We write copy for a lot of websites, but we need some key information to craft impactful, relevant, and searchable web copy.
Here’s how you can help out your web content writer:
Brand Guidelines
Your company’s web content should accurately represent your brand. Not only should it clearly communicate what you do, but it should also paint a picture of who you are. To do this, copywriters need to understand your brand.
Ultimately, the more information you can give your copywriter about your organization, the better. As a result, your brand guidelines are some of the most pieces of valuable information that you can share with your copywriter.
What are brand guidelines? Brand guidelines include your mission, vision, core values, and general brand voice. They encapsulate your brand’s identity, personality, purpose, and objectives. Brand guidelines cover who you are, what you do, and why you do it.
If you’re unsure what your guidelines should be (or what your brand identity is), we can help. We can help you create a brand voice that aligns with your mission, core values, and company culture.
Target Demographic
Who are you trying to reach through your web content? Who is the ultimate customer or web visitor? Be as specific as possible. The easiest place to begin is with your existing customers. Look at your customer base- what do they have in common? Why have they chosen to support your business over your competitors? Start there.
Additionally, consider the following questions:
- What do they like and dislike?
- What do they value?
- How old are they?
- What action do you want them to take upon reading your website?
- What challenges do they face?
- How does your business solve your target demographic’s problems?
Page Outline
Next, provide your web content writer with an outline for the webpage itself. For example, what pages will be on your website? A simple website might include the following pages:
- Home
- About
- Services
- Service 1
- Service 2
- Service 3
- Contact
In addition, what will be on each page? Knowing what will be on the page helps your copywriter know what to write and how to structure the content. Here is a basic example of a web page outline:
- Page title
- Summary of the web content (key points)
- Any visuals
- Call to Action
- Additional resources
If you’re not sure what to include on your pages, we can help with that too.
Content Length
How long does the content need to be? You should have an idea of the required length. If you’re uncertain about an exact word count, give your copywriter a rough ballpark. If you work with a website designer or SEO specialist, they can often provide these guidelines for your web content writer.
Keywords and Phrases
Lastly, don’t forget to supply your copywriter with a list of keywords or phrases. These are essential for search engine optimization. Your web content writer will seamlessly blend keywords into the written content without compromising readability. Again, if you are working with a digital marketing or SEO company, they can provide this for you.
If your company doesn’t have a comprehensive list of researched keywords, phrases, meta titles, and descriptions, Circlewood Creative can help. We offer keyword research and analysis to find target keywords for each page.
Work with Circlewood Creative
Circlewood Creative provides professional copywriting services for businesses. So whether you’re revamping your existing website or starting from scratch, we’re here to help.
