Should my business be posting on Google My Business?
In short, yes! Posting to your Google My Business (GMB) profile benefits your organization. This article covers the significant advantages and a few tips for effective posting.
5 Benefits of Google My Business
1. Appear in Google Local Pack listings
The Google Local Pack lists businesses at the top of the page whenever you search for places on Google. This placement is very valuable. If your business ranks in the Local Pack, your business profile is seen by far more potential customers. If your GBM is active, your business is more likely to appear in the Local Pack.
2. It’s highly visible.
Just as your website should appear within the first few results on Google search, so should your GMB profile appear at the top of the results on Google Maps. You want to be the first result that your potential customers see. Plus, your GMB includes additional relevant information your customers might want—like your location, contact number, store hours, and star rating.
3. Extremely cost-effective
Google My Business is cost-effective advertising for your business. After all, it’s free for companies to set up their listings. You can broadcast your business and relevant information to your customers without opening your wallet. Of course, hiring a professional writing team can make your postings more effective.
4. Features like reviews and messaging
With your Google My Business profile, you can access useful features like reviews and messaging. The messaging features allow customers to ask questions easily. You can reply quickly using the app, thus improving your customer’s experience. Reviews, on the other hand, have the power to improve your local SEO and increase sales. GMB lets you quickly view and respond to reviews to best impact and maintain your online reputation.
5. Access helpful insights
Lastly, Google My Business helps you understand your market by providing powerful insights. You can access statistics and insights with this tool, which shows where your customer comes from. With this information in hand, you can tweak your strategies accordingly. With Insights, you can see:
- The number of views your business profile is getting.
- What people are searching to find your listing (keywords).
- Engagement like comments and shares.
- Audience demographics, including age, gender, and location.
- The number of clicks on your website link.
Tips for Posting on Google My Business
- Post once a week
- Vary the different post types
- Use high-quality images
- Include keywords
Circlewood Creative can post on your behalf
Circlewood Creative can write your GMB content and schedule your posts for you. Our content is backed by research, containing relevant keywords and clear language that appeals to your customers and Google. Email us at hello@circlewoodcreative.ca to get started.
