If you’re struggling to come up with social media content ideas for your business’s channels, you might find some inspiration in the arrival of summer. A new season brings countless opportunities for new and unique content. Plus, seasonally themed posts are fun and engaging, making them a great way to connect with your audience.

We’ve compiled ten social media content ideas that you can roll out this summer. Need help creating and scheduling that? Our social content services can turn these ideas into optimized captions and visuals that resonate with your audience.

1. Summer-themed products

Do you have any products or services particularly relevant to summer? Now is a fantastic time to start advertising them! Your customers will most likely purchase these items now when the sun is out and the weather is warm. Alternatively, you may have released a limited-time product or service that you only offer in the summer months.

2. Summer events

Are you running any events this summer, such as a social event, community fundraiser, or annual celebration? Be sure to share these on your social media platforms! Creating events and inviting users on social media will generate buzz and encourage your audience to attend your event.

3. Summer holidays

Holidays are an easy source of content for social media. Besides posting about actual holidays, you can share how you can help your customers enjoy their holiday! Whether purchasing a product for a summer vacation or hiring your seasonal service, now is the time to start promoting those things.

Depending on your province, however, there may be other public holidays that you can post about. There are also many unofficial summer holidays, like National Ice Cream Day or International Friendship Day. Read more social media content ideas that are great for summer holidays.

4. Summer content or giveaway

Contests and giveaways are highly effective for generating excitement and engagement online. You can also use contests to advertise your business, increase your follower count, and gain new customers. Simply include in the rules that your followers must share your profile or post to be valid for winning.

Remember to check the promotional guidelines for the social media channels you promote your contest on. 

5. Summer polls

Another way to encourage interaction among your audience is to create summer-themed polls and surveys. You can ask your followers about their favourite destinations, weekend activities, summer snacks, and memories. Along the way, you’ll also deepen your understanding of your customers, which helps inform your future marketing strategies.

6. Summer lists

What are you reading or watching this summer? Are any highly anticipated blockbusters hitting the theatre, books trending online or summer BBQ recipes you can’t live without? Assemble a list of this summer’s top entertainment and favourites to share with your audience.

7. Summer sunsets

Long days and beautiful weather – it’s the perfect recipe for spectacular sunsets. Share pictures taken in your area to connect with members of your community. You can post photos you took or encourage your followers to send in their images, which you can then reshare.

8. Summer tips

Are there any helpful tips that you can share with your audience? These should be relevant to the time of year and your industry or services. For example, a lawn care business could share tips for caring for your lawn over the hottest months! An HVAC contractor can also share some AC maintenance advice.

9. Best summer spots

What are the best summer spots in your town? These could be the best place for ice cream, patios, or places to have a picnic. You could also share about activity-specific spots, like local hikes or swimming pools. It might not be related directly to your business, but it shows that you’re interested in community and making the most of your local area.

10. Summer spotlight

It’s time to spotlight your employees or your favourite customers. These spotlight posts or videos help your audience get to know the people who make your business shine. They also help build a more personal relationship between your brand and its customers. Alternatively, highlight some of your long-time customers and share their testimonials.

All out of social media content ideas? Need help with regular scheduled social media content? We have content subscriptions that provide social media posts, including copy, graphics, and reels, which are created and scheduled for you every month.

Learn more about content subscriptions.