Do you want to start using content marketing but are unsure where to start? Whether you’re a brand-new business or an older one ready to try something new, Circlewood Creative can help.
Here are some tips for starting out with content marketing:
Review your website
First, take a look at your business’s website. What content do you already have? Are there any noticeable gaps in your content? Is your content up-to-date? Do you have a blog, or would you like to add one?
Conducting a web content audit of your existing content is a great place to start. Is it easy to read, organized, and optimized for search engines? Does it convey your brand voice and speak to your target audience? After your website review, you might find that some web pages must be consolidated, edited, expanded, or deleted.
If your existing content could benefit from a refresh, now is the time.
Review your social media channels.
If you’re on social media, you should review your social profiles and refresh your descriptions and information. If you don’t have them already, it’s time to create new social media accounts for your small business.
Your branding must be consistent across all marketing channels, including your website and social media. Current content and branding on your social media can help customers recognize your brand and establish credibility. Your profile image, description and other information should be up-to-date with your current branding. In addition, all links need to be accurate.
Define your target audience.
A keen understanding of your target audience is essential to all forms of marketing. If you don’t know who you’re speaking to, it’s difficult to personalize your message and ensure it reaches them.
Think deeply about your ideal customer. Who are they? What do they do? What kind of content do they like? How, where, and when can you reach them? Are they on social media (if so, define which platforms), or will you have more success with emails? How about blogs?
Defining your target audience is a key component of your content marketing strategy.
Brainstorm topics
Once you’ve reviewed your website, updated your social media channels, and defined your target audience, you can begin brainstorming. Hopefully, you’ve identified certain content topics or themes missing from (or could be expanded upon) on your website or social platforms.
Another tip for developing topics is to think about your target audience. Consider what type of content would be most beneficial to them. Do they have a problem you can help solve? How can you make an emotional connection with them? Alternatively, look at your products or services and see if you can create content around them.
Create the content
The final step is to create the content. Remember, it needs to be highly readable, accurate, relevant, and speak to your target audience. It also needs to be well-written and easy to read and find.
A professional writing agency like Circlewood Creative can help. Our experienced writers craft optimized content that speaks to your customers and meets current SEO best practices. In addition to content writing services, we offer content subscriptions, including web refreshes, blogs, social media, and more.
Learn more about our content subscriptions and web content starter packs!
