Blog Content Archives - Circlewood Creative Inc.

Copywriting vs. content writing: Is there a difference?

January 29, 2025

Blog Content, Communications, Digital Advertising, Marketing, Professional Writing, Scriptwriting, Web Content

Do you need copywriting or content writing? Aren’t those words interchangeable? Yes and no. While they’re both forms of writing used in communications and marketing, they’re used slightly differently depending on the marketing strategy. Here’s how they’re different. What is copywriting? Copywriting is writing designed to persuade, sell, or drive a specific action. It’s often short, punchy, and strategically crafted to encourage the reader to do something—buy a product, sign up for a newsletter, or click a link. Copywriting is…

3 things your business can outsource in 2025

January 1, 2025

CirclewoodAdmin

Blog Content, Communications, Social Media Content, Web Content

The New Year is upon us, which means a new year of potential. Have you considered where your business can become more efficient and productive in 2025? If you’re setting goals for your business this year, outsourcing your communications can help you meet them. Investing in outsourced professional communications writing can help increase your business’s productivity. Plus, with those tasks off your plate, you can focus on improving customer service and driving revenue. In addition, a professional communications company like…

Should I use a content subscription?

November 17, 2024

CirclewoodAdmin

Blog Content, Branding, Communications, Content Subscriptions, Email Marketing, Marketing, Professional Writing, Social Media Content, Web Content

Modern businesses serious about gaining an online presence and investing in effective content marketing need a lot of content. Between your website, social media accounts, and newsletters, the average business has significant content requirements. However, you have a business to run, so finding the time to produce all that content can be challenging. That’s where content subscriptions come in. With a content subscription, you can reach your business’s content requirements easier and faster. What is a content subscription service? A…

What is content marketing?

November 1, 2024

CirclewoodAdmin

Blog Content, Communications, Content Editing, Content Subscriptions, Marketing, Search Engine Optimization, Social Media Content, Web Content

What is content marketing? Content marketing is a type of digital marketing that can help you build your business and attract new customers. It’s incredibly effective for attracting, engaging, and retraining an audience online. If you’re unsure where to begin, Circlewood Creative can help. We offer content-creating services, including content subscriptions, for blogs, social media, and other promotional platforms. What is content marketing? The definition of content marketing: Content marketing uses digital content- such as social media posts, videos, blogs,…

4 things to include in your website copy

October 15, 2024

CirclewoodAdmin

Blog Content, Communications, Content Subscriptions, Professional Writing, Search Engine Optimization, Web Content, Web Content Management

If you’re developing a new website or rejuvenating an old one, making certain changes to your website copy can boost SEO, readability, and engagement. Circlewood Creative specializes in crafting highly effective, engaging, professional and optimized website copy for businesses. With our help, we can improve your website’s performance and get closer to achieving your business’s goals. Highly readable content The copy on your brand’s website must be highly readable. Readability helps retain a reader’s attention and improves your website’s appearance…

How often should my business post a blog?

September 4, 2024

CirclewoodAdmin

Blog Content, Branding, Content Editing, Content Subscriptions, Professional Writing, Social Media Content, Web Content

This is a common question asked by businesses of all sizes. How often should you post to reap all the benefits of creating blog content, including brand awareness, increased web traffic and SEO? Should you invest in a content subscription? The short answer is it depends. This article shares information to help you create a posting frequency that will benefit your blog, website and business. Here are things to consider when determining how often you should post blogs on your business…

How do I start a blog for my business?

July 17, 2024

CirclewoodAdmin

Uncategorized

If your business doesn’t have a blog, you could be missing out! Blogs create opportunities to attract new customers, deepen your brand’s relationship with existing clients, and perform better on search engines. This article explains how to get started. Choose a content management system. The first step is to select a content management system (CMS). As you probably guessed from the name, this is where you go to manage all your blog content. Creating, publishing, organizing, and distributing—it all happens…

5 components of a successful blog

July 3, 2024

CirclewoodAdmin

Branding, Communications, Professional Writing

Blogs are a fantastic way to improve your brand’s performance on search engines, attract new customers, and provide value to readers. Although the blogosphere is incredibly diverse, with endless topics and styles, all successful blogs share a few characteristics. 1. High-quality content Quality is king. You could be doing everything else right, but if your blog lacks quality content it won’t get very far. Even up-to-date SEO, an in-depth understanding of your niche, and a consistent posting schedule cannot make…

Storytelling: How can you tell stories on your business blog?

May 16, 2024

CirclewoodAdmin

Blog Content, Communications, Email Marketing, Marketing, Professional Writing

What comes into your mind when you think about storytelling? Campfire stories, bedtime stories, life stories? Stories in books and movies and television shows? What about the story of your brand? Storytelling is an effective communication tool. It transforms information and impersonal data into engaging, relatable, easy-to-understand narratives. That’s why stories are still the best way to share information and engage audiences. How you deliver your story is highly significant. It impacts comprehension and whether your content (and brand) is…

Starting out with content marketing

May 16, 2024

CirclewoodAdmin

Blog Content, Communications, Content Editing, Marketing, Professional Writing, Web Content

Do you want to start using content marketing but are unsure where to start? Whether you’re a brand-new business or an older one ready to try something new, Circlewood Creative can help. Here are some tips for starting out with content marketing: Review your website First, take a look at your business’s website. What content do you already have? Are there any noticeable gaps in your content? Is your content up-to-date? Do you have a blog, or would you like…