Brand Story Archives - Circlewood Creative Inc.

What Working with a Non-Profit Taught Us About the Power of Storytelling

June 15, 2026

Every organization, especially non-profits, has a story to tell. The problem is that sometimes they just don’t know how to tell it in a way that reaches the community. They have plenty of passion but might lack the people or resources to communicate how their work is affecting their clients or community. Or they might not realize how powerful those everyday stories can be. Over the past year, we’ve had the opportunity to work alongside BGC Strathcona County as an…

Storytelling: How can you tell stories on your business blog?

May 16, 2024

CirclewoodAdmin

Blog Content, Communications, Email Marketing, Marketing, Professional Writing

What comes into your mind when you think about storytelling? Campfire stories, bedtime stories, life stories? Stories in books and movies and television shows? What about the story of your brand? Storytelling is an effective communication tool. It transforms information and impersonal data into engaging, relatable, easy-to-understand narratives. That’s why stories are still the best way to share information and engage audiences. How you deliver your story is highly significant. It impacts comprehension and whether your content (and brand) is…

Creating a story for your brand

March 20, 2023

CirclewoodAdmin

Branding, Communications

How does your brand stand out amongst competitors? And how do you develop lasting, loyal relationships with your customers? Although there’s no singular answer to these questions, one essential step is creating your brand story. What is a brand story? At its essence, a brand story is a marketing strategy that uses the art of storytelling to foster an emotional connection between your brand and its customers. Consequently, a brand story influences your brand image. It also plays a key…