Branding Archives - Circlewood Creative Inc.

Tips for changing your brand voice

November 21, 2023

There are several reasons why a company might consider rebranding and changing its brand voice. They might want to give new life to their dated branding, rebrand to reach a new target audience better, improve their reputation, or if they’ve outgrown their original mission. While changing logos and colour schemes is part of rebranding, adjusting your brand voice is a significant component. Your brand voice sets the tone for your brand. You’ll use this voice in all communication materials. Changing…

Why you should improve your company’s profile on social media

June 8, 2023

CirclewoodAdmin

Branding, Social Media Content

Your company’s social media profile is like a fingerprint, and your social media profile descriptions are part of your brand’s unique identity. It communicates essential information about what you do and why you do it, laying the foundation for what customers expect from you. In addition, consistent and on-brand profile descriptions help make you more recognizable to current and prospective customers. Here’s why you should improve those first impressions with well-thought-out social profiles. Build brand awareness Social media helps you…

Creating a story for your brand

March 20, 2023

CirclewoodAdmin

Branding, Communications

How does your brand stand out amongst competitors? And how do you develop lasting, loyal relationships with your customers? Although there’s no singular answer to these questions, one essential step is creating your brand story. What is a brand story? At its essence, a brand story is a marketing strategy that uses the art of storytelling to foster an emotional connection between your brand and its customers. Consequently, a brand story influences your brand image. It also plays a key…