Communications Writer Archives - Circlewood Creative Inc.

What is a communications strategy?

July 23, 2023

A communications strategy is a plan that details how you will communicate with your target audience. Your audience could be internal (employees) or external (customers). A coherent, well-defined communications strategy will help your company reach its goals, increase brand recognition among customers, and build employee trust. Ultimately, you should align your communications strategy with your company vision. What are your company’s goals? Your goal of a communications strategy is to help your company achieve its goals. Therefore, it is imperative…

The benefits of outsourcing your communications

September 13, 2022

CirclewoodAdmin

Blog Content, Communications, Editorial, Email Marketing, Media Releases, Professional Writing, Scriptwriting, Social Media Content, Web Content

Blog posts, newsletters, web content, social media copy, customer letters – your business communications can be a lot of work! But, of course, as a business owner, it’s not the only thing you have to do! If you’re struggling to find enough hours in a day, outsourcing your communications is an easy way to give yourself more time. It also ensures that all the writing representing your business is of the highest quality. Here’s why you should consider outsourcing your…

Professional writing improves your company’s image

June 24, 2022

CirclewoodAdmin

Professional Writing

Customer notification letters, emails, web content, blog and social media content should be consistent with your brand and error-free. They are a direct extension of your company and how you present yourself to your customers and community. Professional writing and editing should be part of your written communications process. Here’s why: Connect with your customers Professionally written communication allows you to better connect with your customers. For example, a letter to customers sharing unfavourable news needs to be empathetic and…