Communications Writing Archives - Circlewood Creative Inc.

What does a communications department do?

October 1, 2024

Blog Content, Branding, Communications, Content Subscriptions, Digital Advertising, Editorial, Email Marketing, Marketing, Media Releases, Press Release, Print Marketing, Scriptwriting, Search Engine Optimization, Social Media Content, Web Content, Web Content Management

Your business’s external and internal interactions with customers, the media, and employees are pivotal to its success. However, some small businesses might not have a communications department. If you’re a small business owner juggling multiple tasks, outsourcing your communications to an agency like Circlewood Creative will ensure your communications are professional, accurate and consistent with your brand voice. Keep reading to learn what a communications department does and why it’s important. Communications vs marketing Although communications and marketing departments have…

What is purpose-driven marketing?

January 16, 2024

CirclewoodAdmin

Communications, Marketing

Winning customers’ enduring loyalty and support requires more than just selling a good product or offering a helpful service. Modern consumers are increasingly choosing to support businesses that are pursuing more than just profit. They want to know how the business is bettering the world around them. When a company demonstrates that they have a purpose bigger than itself, they’re implementing “purpose-driven marketing.” The core principle of purpose-driven marketing Purpose-driven businesses place purpose at the centre of everything they do.…

Writing a good customer letter

May 10, 2023

CirclewoodAdmin

Communications, Professional Writing

Customer letters are another opportunity to build a positive relationship with your clients. However, a poorly written, harsh, or confusing letter can damage your company’s reputation and drive customers away. This article will review some essential tips for crafting a successful customer letter. 1. Be empathetic toward the customer Empathy lays the foundation for a positive customer service experience. Consequently, an empathetic approach is an absolute non-negotiable regardless of your customer letter’s subject matter. For example, if the letter is…

How a communications agency can help your business

March 8, 2023

CirclewoodAdmin

Communications

A communications agency can help small and medium-sized businesses that don’t have their own in-house communications and marketing team. Outsourcing these types of services removes the burden from yourself and your team. In addition, a professional communications agency will help you strengthen your brand image, broadcast your messaging, and help your business grow. Here are some ways a communications agency like Circlewood Creative can help your business: Crafting your brand messaging A communications agency can help you develop and refine…

3 things your business can outsource in 2023

January 4, 2023

CirclewoodAdmin

Blog Content, Communications, Social Media Content, Web Content

The New Year is upon us, and that means a new year of potential. Have you considered where your business can become more efficient and productive in 2023? If you’re setting goals for your business this year, outsourcing your communications can help you meet them. Investing in outsourced professional communications writing can help increase your business’s productivity. Plus, with those tasks off your plate, you can focus on improving customer service and driving revenue. In addition, a professional communications company…

The benefits of outsourcing your communications

September 13, 2022

CirclewoodAdmin

Blog Content, Communications, Editorial, Email Marketing, Media Releases, Professional Writing, Scriptwriting, Social Media Content, Web Content

Blog posts, newsletters, web content, social media copy, customer letters – your business communications can be a lot of work! But, of course, as a business owner, it’s not the only thing you have to do! If you’re struggling to find enough hours in a day, outsourcing your communications is an easy way to give yourself more time. It also ensures that all the writing representing your business is of the highest quality. Here’s why you should consider outsourcing your…

Are you using your email marketing potential?

May 18, 2022

CirclewoodAdmin

Email Marketing

Email marketing helps you stay top-of-mind, deepen your relationship with customers, and advertise upcoming specials or events. If you have a contact list lying around, email marketing is (still) a fantastic tool you can use to build brand loyalty and awareness. Plus, it’s low-cost and comes with valuable analytics. Follow Canadian Anti-Spam Legislation Before diving into how email marketing can help your brand, it’s essential to mention Canada’s Anti-Spam Legislation (CASL). It is illegal to send commercial electronic messages in…

Why do you need a communications writer?

January 27, 2022

CirclewoodAdmin

General

Every business and organization requires written communication for internal and external purposes. For example, the content on your website, email campaigns, and social media posts are all written communications. How you communicate with your customers, team members, industry partners, and community is essential. You want to make sure that all your messaging is written professionally and aligns with your brand. For some businesses, that means hiring a communications writer. What is a communications writer? A communications writer creates written communication…