Content

marketing content agency

Why you should hire an agency for your marketing content

Content is central to every well-rounded marketing strategy. Effective, engaging, and entertaining marketing content can steer your business toward success. On the other hand, low-quality, generic content can drive potential customers away. So, it’s imperative to use high-quality content in your marketing. Agencies like Circlewood Creative create highly effective, targeted content for businesses. We provide the resources, talent, and expertise necessary for successful campaigns.  An agency aligns with your needs and goals At Circlewood Creative, we recognize the importance of…

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The risks of AI-generated content for marketing

In 2023, AI became easily and widely available to business owners and marketers. This new technology has made generating written online content almost instantaneous. This is a new and exciting tool, but AI-generated content has several significant disadvantages if not used properly or with careful attention. Incorrectly using AI-generated content for your business’s marketing has risks. It can harm your website’s SEO, brand identity, and reputation.  Harm SEO rankings One of the main purposes of online written content is to…

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What is a communications strategy?

A communications strategy is a plan that details how you will communicate with your target audience. Your audience could be internal (employees) or external (customers). A coherent, well-defined communications strategy will help your company reach its goals, increase brand recognition among customers, and build employee trust. Ultimately, you should align your communications strategy with your company vision. What are your company’s goals? Your goal of a communications strategy is to help your company achieve its goals. Therefore, it is imperative…

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Circlewood Creative's head office is located within Treaty 6 Territory and within the Métis homelands and Métis Nation of Alberta Region 4. We acknowledge this land as the traditional territories of many First Nations, such as the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux) and Niitsitapi (Blackfoot), who have live in and cared for this land for generations.