Content Writer

outsourcing your communications

The benefits of outsourcing your communications

September 13, 2022
CirclewoodAdmin
Blog Content, Communications, Editorial, Email Marketing, Media Releases, Professional Writing, Scriptwriting, Social Media Content, Web Content

Blog posts, newsletters, web content, social media copy, customer letters – your business communications can be a lot of work! But, of course, as a business owner, it’s not the only thing you have to do! If you’re struggling to find enough hours in a day, outsourcing your communications is an easy way to give yourself more time. It also ensures that all the writing representing your business is of the highest quality. Here’s why you should consider outsourcing your…

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Why scriptwriting is essential for digital marketing

July 21, 2022
CirclewoodAdmin
Professional Writing, Scriptwriting

If you have ever seen or listened to an online ad that stuck with you for a long time, you have encountered great scriptwriting. Scriptwriters are behind much of the best digital marketing content we encounter today. Scripting is essential to successful voiceovers, audio ads, animated clips, YouTube ads, and short-form videos like you see on Instagram Reels and TikTok. As more and more marketing happens on videos, streaming services, social media, and podcasts, professional scriptwriting is vital for effective…

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professional writing and editing

Professional writing improves your company’s image

June 24, 2022
CirclewoodAdmin
Professional Writing

Customer notification letters, emails, web content, blog and social media content should be consistent with your brand and error-free. They are a direct extension of your company and how you present yourself to your customers and community. Professional writing and editing should be part of your written communications process. Here’s why: Connect with your customers Professionally written communication allows you to better connect with your customers. For example, a letter to customers sharing unfavourable news needs to be empathetic and…

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AI content

Why AI can’t replace human copywriters

June 20, 2022
CirclewoodAdmin
Blog Content, Editorial, Email Marketing, Social Media Content

Because we are a content writing agency and talk a lot about content online, our newsfeeds often serve us ads for artificial intelligence (AI) copywriting programs on our social media pages. Essentially, the ads state that super-smart AI bots can take a few lines of instructions and craft entire web pages, blog articles, or emails for your business. We’re not buying it, and we’ll tell you why. What is AI content writing? AI content writing is computer-generated content created by…

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How a media release can help your business

May 18, 2022
CirclewoodAdmin
Press Releases

A media release (or press release) is an excellent way to promote your business and should be a part of your marketing toolkit. For example, your business can use them to announce specific events or increase brand awareness in your area.  As with all marketing, clear and effective communication is crucial for press releases. Media releases help your business reach a larger audience and increase brand awareness. Here’s how:  Free promotion Media coverage is essentially free advertising for your business.…

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Circlewood Creative's head office is located within Treaty 6 Territory and within the Métis homelands and Métis Nation of Alberta Region 4. We acknowledge this land as the traditional territories of many First Nations, such as the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux) and Niitsitapi (Blackfoot), who have live in and cared for this land for generations.

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